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Showing result 1 - 5 of 23 essays matching the above criteria.

  1. 1. "Gått över gränsen" : En tematisk textanalys av Nent Groups kriskommunikation gällande den inställda Paradise Hotel säsongen 2021.

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Evelyne Uittomäki Järnefelt; Erica Carlsson; [2022]
    Keywords : Crisis; crisis communication; crisis responsibility; strategies; crisis management;

    Abstract : This thesis aims to examine the media company Nent Group's crisis commication and identify which crisis communication strategies have been used in order to repair the organization's damaged image, and to analyze whether the strategies have changed over time. The thesis's purpose will be achieved by answering the three following research questions: What crisis communication strategies can be distinguished in Nent Group's crisis communication? How has Nent Group's crisis communication changed since the start of the crisis in the spring of 2021? What reponsibility does Nent Group have for the crisis that has occurred? The theoretical framework of the dissertation consists of two theories of crisis communication, Situational Crisis Communication Theory by Timothy L. READ MORE

  3. 2. A comparative study on Innovation management processes in the context of developing and developed countries

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Nishat Jahan Islam; Mohammad Shafiul Basar; [2022]
    Keywords : Innovation management; Innovation management in developing and developed countries; Innovation in different cultures; Manage innovation; SPOTS model.;

    Abstract : Aim: Innovation gets to be the pivotal factor for surviving and sustaining a business in the long term. The scenario of innovation management could be performed in a very particular way among developed, developing, and under-developed countries. READ MORE

  4. 3. The economic impacts of Covid-19 on 4-star hotels in London and Stockholm in 2020

    University essay from Södertörns högskola/Turismvetenskap

    Author : Gary Waller; [2021]
    Keywords : Covid-19; Crisis; Management; Techniques; Impact; Economic; Hotel; Strategy; Pandemic; Travel; Hospitality; Tourism;

    Abstract : The global tourism and hospitality industry has benefitted from years of consecutive growth over recent times. However, the health crisis of Covid-19 in 2020 wiped trillions in USD off the industry’s economy taking it back to 1990 levels. READ MORE

  5. 4. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Tobias Pettersson; Daniel Tadesse; [2019]
    Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

    Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

  6. 5. Do Pictures of Hotel Service Employees Sell? A Quantitative Study of The Presence of Service Employees in Hotels' Pictures

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Klara Lönnemark; Louise Renman; [2018]
    Keywords : Digitalization; Leisure traveling; Decision-making process; Human interaction; Service employee;

    Abstract : The hotel industry is facing a digital disruption with a change in consumer booking pattern and increased competition from companies such as Airbnb. More consumers use digital channels such as online travel agencies and travel aggregators, and can easily compare multiple hotels prior to booking. READ MORE