Essays about: "sub market analysis in international marketing"

Found 5 essays containing the words sub market analysis in international marketing.

  1. 1. The Social Media Identity : An exploratory study on how Swedish companies conducts marketing on international social media

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Reuben Edenkrantz; Edvin Holpers; [2021]
    Keywords : Social media marketing strategies; International platforms; Utilisation; Adaptation;

    Abstract : The world today has successively been shrinking in terms of distance between us as individuals, globalisation and the increased digitalisation of our society have made information accessible and connectivity simpler and more profound. In conjunction with digitalising our lives, a new medium within the digital world has risen to such prominence that it is now a factor of constant influence upon us and our environment, social media. READ MORE

  3. 2. Automotive Fleet Sales Management

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Olsson; Gustav Westling; [2016]
    Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

    Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

  4. 3. Product & Pricing Standardization within the Global Mobile Network Operator Industry

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Richard Laws; Ni Mo; [2015]
    Keywords : Adaptation; International Marketing; Mobile Network Operators; Pricing; Product; Standardization; Telecommunication Services;

    Abstract : Aim: This study focuses on the degree to which mobile network operators standardize or adapt their product and pricing strategies amongst their foreign subsidiaries. Method: 10 mobile network operators with large overseas business investments and 70 of their foreign majority-owned subsidiaries are included in this empirical analysis. READ MORE

  5. 4. Smallholder transformation : NGO participation in agricultural development in Sub-Saharan Africa

    University essay from SLU/Dept. of Economics

    Author : Aben Collins Nyah; [2011]
    Keywords : Agriculture; Agribusiness; smallholder farmers; NGOs; Sub-Saharan Africa; collective marketing; Business model; poverty and hunger; rural development; capacity building;

    Abstract : With smallholder farmers identified as the core of several recent development programs, coupled with the very important role agriculture can play in the eradication of extreme poverty, hunger and food insecurity in the world. The aim of this paper is to identify conditions necessary for smallholder farmers to capitalise on new business opportunities emerging from the reorganization of supply chains around the world. READ MORE

  6. 5. Export of quality clothing at a men's wear manufacturer -a study of market strategies at the House of Monatic in South Africa

    University essay from Ekonomiska institutionen

    Author : Louise Bildsten; Annika Sjölund; [2003]
    Keywords : Business and economics; South Africa; clothing industry; export; Monatic; market strategies; marketing; MFS; Ekonomi;

    Abstract : South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent. READ MORE