Essays about: "success marketing"

Showing result 16 - 20 of 311 essays containing the words success marketing.

  1. 16. CUSTOMER CHURN PREDICTION MODEL IN TELECOMMUNICATION SECTOR USING MACHINELEARNING TECHNIQUE

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Nayema Taskin; [2023]
    Keywords : Telecommunication; Customer Retention; Churn Prediction; Machine Learning.;

    Abstract : Customer churn is a critical problem faced by telecom companies, leading to lost revenue and increased marketing costs. In the highly competitive telecommunication sector, customer retention is essential for success. It costs five to seven times more toacquire a new customer than it does to retain an existing one. READ MORE

  3. 17. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  4. 18. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Jenny Larsen; Astrid Johansson; [2023]
    Keywords : NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

    Abstract : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. READ MORE

  5. 19. TikTok´s contribution to the new way of marketing : A qualitative study about how Swedish SMEs are using TikTok as a tool in their marketing strategy

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Lina Lennartsson; [2023]
    Keywords : SMEs; Social media marketing; TikTok; Marketing strategy; Target audience; SMEs; Marknadsföring på sociala medier; TikTok; Marknadsstrategi; Målgrupp;

    Abstract : The increasing trend towards digitalization has resulted in social media marketingbecoming a common practice among companies today. This new trend has openedup new opportunities for SMEs, which typically have less resources than largercompanies. READ MORE

  6. 20. Somebody should do something : A qualitative study to determine challenges that politicians face in decsion-making to mitigate climate change

    University essay from Högskolan i Gävle/Miljövetenskap

    Author : Sandra Melander; [2022]
    Keywords : Decision-making; Challenge; Politicians; Parliament; Åland; Climate change; Mitigation;

    Abstract : Climate change is known to cause more frequently occurring extreme events which threaten both natural and human systems as we know them. Island nations are particularly vulnerable to these climate-induced changes, and the Åland Islands are no exception to this rule. READ MORE