Essays about: "successful marketing management"

Showing result 11 - 15 of 99 essays containing the words successful marketing management.

1. 11. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

3. 12. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Edlund; Evelynne Geiger; [2020]
   Keywords : Marketing strategies; steel manufacturer; value-added-sales; upgrading a customer; product-based; service-oriented; marketing; sales performance; communication.; Marknadsföringsstrategi; ståltillverkare; mervärdesförsäljning; uppgradering av kund; produktbaserad; serviceorienterad; marknadsföring; försäljningsutveckling; kommunikation.;

   Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE

4. 13. What are the advantages and disadvantages for digital B2C service companies when working with innovation in an agile way?

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anna Dyrhage; [2020]
   Keywords : Innovation; agile; advantages; disadvantages; digital B2C service companies;

   Abstract : This paper investigates advantages and disadvantages of working agile in an innovation process. Both agile and innovation are two words that can be seen as buzzwords. However, they are two words that in one way or another can make a company successful. READ MORE

5. 14. The Future of Scent as Trademarks in the European Union - A comparative study of the challenges and possibilities for protection of olfactory signs in the European Union and the United States

   University essay from Göteborgs universitet/Juridiska institutionen

   Author : Robin Klingberg; [2019-06-11]
   Keywords : ;

   Abstract : As the uses and functions of trademarks changes, the type of sign considered trademarks changes as well. Today, many would consider sound jingles or even colors as obvious choices in a successful marketing strategy. Though somewhat lurking in the shadows for at least three decades, olfactory signs have yet to reach their breakthrough. READ MORE

6. 15. Efficient social media marketing for sustainable fashion companies : Increasing interest and engagement on Instagram among millennial males by appealing to their values.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Natalia Lilja; [2019]
   Keywords : Sustainable fashion; Social media marketing; millennial male; marketing; Instagram content for marketing; Hållbart mode; Sociala media marknadsföring; Millenium mannen; Marknadsföring; Instagram innehåll för marknadsföringssyfte;

   Abstract : Purpose: The purpose of this paper is to identify how social media, specifically Instagram can be used to encourage interest among the millennial male for sustainable fashion products. The study contributes to give marketing insights and a broader understanding of the millennial male’s online behaviour, so that fashion companies within the sustainable sector of the industry can benefit from these when broadening their target market. READ MORE