Essays about: "successful marketing management"

Showing result 16 - 20 of 99 essays containing the words successful marketing management.

  1. 16. Daylighting and Electric Lighting Integration in the Retail Sector

    University essay from Lunds universitet/Avdelningen för Energi och byggnadsdesign; Lunds universitet/Institutionen för arkitektur och byggd miljö

    Author : Rafael Campama Pizarro; [2019]
    Keywords : daylighting; electric lighting; lighting controls; integration; human centric lighting; circadian potential; melanopic lux; non-visual effects; energy saving; retail; case study; IEA-SHC; furniture store; shopping experience.; Arts and Architecture; Earth and Environmental Sciences;

    Abstract : The retail sector represents 11% of the GDP and employs 15% of the workforce in the European Union. To tackle growth of e-commerce, physical retail stores need to be reviewed; both to decrease operating costs, increase productivity and to make the shopping experience more appealing. READ MORE

  3. 17. The use of Social Media in Marketing Management : A Multiple Case Study of B2B Companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Liao Qin; Zong Shengyi; Ran XiYuan; [2018]
    Keywords : The use of Social Media in Marketing Management: -A Multiple Case Study of B2B Companies;

    Abstract : Importance of the Study: Over the last decade or so the B2C organizations are making full usage of the social media platform as a tool of their marketing mix. However, the adoption of social media in the marketing activities of the B2B sector has not quite registered the growth which the B2C organizations have. READ MORE

  4. 18. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

    University essay from Umeå universitet/Företagsekonomi

    Author : Janin Brauer; Anna Schmidt; [2018]
    Keywords : influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

    Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE

  5. 19. Managing the gaps between intended and enacted value propositions : A qualitative study exploring internal marketing in a retail context

    University essay from Umeå universitet/Företagsekonomi

    Author : Victoria Starkhammar; Anna Neglén; [2017]
    Keywords : value proposition; retail; internal marketing; frontline employee; customer service concept; service; service managemet; retail management; intended value proposition; enacted value proposition;

    Abstract : The fierce competition on the retail market has led firms to stop focusing on firm-customer transactions and start focusing on firm-customer relations. New customer demands makes it impossible for firms to gain a sustainable advantage by focusing only on their goods assortment. READ MORE

  6. 20. Determinants for Successful Boothmanship & Booth Design: A Book Review of Exhibiting Marketing and Trade Show Intelligence

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Isabel Hahn; Krisztina Kodó; [2017]
    Keywords : Book review; trade show; boothmanship; exhibit marketing; trade show intelligence; booth design;

    Abstract : The book provides a deep insight into the successful organisation, management and marketing of booths at trade shows. By giving practical examples and explanations, Solberg Søilen aims at examining previous research and exploring factors and aspects which can lead, if properly applied, to successful boothmanship. READ MORE