Essays about: "successful marketing management"

Showing result 6 - 10 of 99 essays containing the words successful marketing management.

1. 6. Design for prolonged service lifetime : A case study of built-in ovens implementing emotionally durable design in practice

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : JONATHAN BERG; HANNES ENGSTRÖM; [2021]
   Keywords : Emotionally durable design; Product longevity; Design framework; Sustainable design; Emotionellt hållbar design; Produktlivslängd; Designramverk; Hållbar design;

   Abstract : The taxonomy of sustainable design covers a multitude of strategies targeting different aspects of product design, one of which is product longevity. Efforts within this field have mainly been focusing on extending the technical lifetime of products, whereas the issue of products being discarded before technical malfunction have received less attention. READ MORE

3. 7. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Tahir Iqbal; Md Nazmul Khan; [2021]
   Keywords : ;

   Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

4. 8. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : George Iskef; [2021]
   Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

   Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE

5. 9. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

   University essay from Göteborgs universitet/Graduate School

   Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
   Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

   Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE

6. 10. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : John Forslund; Jesper Fahlén; [2020]
   Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

   Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE