Essays about: "successful marketing management"

Showing result 21 - 25 of 99 essays containing the words successful marketing management.

  1. 21. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

  3. 22. Under ytan : hur designa naturpool för privat trädgård?

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Nilgun Fernehall; [2017]
    Keywords : vatten; baddamm; ekologisk pool; biologisk rening; vattendesign; vattenväxter; vattenträdgård;

    Abstract : Det här arbetet undersöker naturpooler, ett begrepp som jag kom i kontakt med under kursen företagsekonomi andra året på trädgårdsingenjörprogrammet, då vi skulle ha en fiktiv affärsidé att arbeta med. I jakten på inspiration till trädgårdsprojekt hittades en ny värld. Världen med naturpooler. READ MORE

  4. 23. Counting Your Chickens Before They Hatch - How to Manage Rapid Venture Growth Ensuing from “Blockbuster” Crowdfunding Campaigns

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Beyer; Simon Schoen; [2017]
    Keywords : Reward-based Crowdfunding; Kickstarter; New Ventures; Rapid Venture Growth; Growth Management; Strategic Management.; Business and Economics;

    Abstract : Research Problem:​ While research on rapid venture growth has mostly focused on high-growth firms in later stages of development, the topic has become increasingly important to understand for new ventures as well. With the establishment of crowdfunding as an alternative source of financing, companies have access to tools that enable quick expansion of their marketing, funding and distribution capabilities that can speedily result in phases of rapid venture growth. READ MORE

  5. 24. Whether and How to Invest in Startups Through Corporate Accelerators

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Denny Nelson; Erik Henriksson; [2017]
    Keywords : Corprorate accelerator; Innovation; startup; Investment;

    Abstract : Background: For the past decade, large companies have discovered the high value andpotential to invest in external startups, not only for the financial returns but also moreoften for strategic benefits. Today's corporations boost their innovation in many differentways, and the most successful companies use several different sources of innovation, suchas open innovation, corporate venture capital, incubators and accelerators. READ MORE

  6. 25. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

    University essay from Göteborgs universitet/Graduate School

    Author : Huang Danmei; [2016-07-04]
    Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

    Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE