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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

  3. 2. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ivans Abelmazovs; Henrik Engström; [2016]
    Keywords : mature industry; hotel firms; sharing economy; sustainable business; international business; disruptive innovation; competition; strategy; competitive advantage;

    Abstract : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. READ MORE

  4. 3. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel

    University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

    Author : Georgy Charyev; [2013]
    Keywords : sustainable strategy; sustainable urban development; hotel management; environment; Crowne Plaza; Ørestad;

    Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE

  5. 4. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  6. 5. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE