Essays about: "switching barriers for customer"

Found 3 essays containing the words switching barriers for customer.

  1. 1. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE

  3. 2. The Unwilling Customer - How Organisations Deal with Customer-Related Problems on an Imperfect Market

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Andrea Holmström; Erik Wottrich; [2012]
    Keywords : Imperfect markets; Customer; Market organisation; Organisational mechanisms; Decision-making process;

    Abstract : According to neo-classical market theory the market is self-correcting and strives towards equilibrium. There are however instances when market imperfections occur. READ MORE

  4. 3. Virtual Switching Barriers: Switching barriers customer satisfaction as predictors of customer loyalty for online retailers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Erik Emanuelsson; Viktor Skoglund Uhlén; [2007]
    Keywords : switching barriers; customer satisfaction; customer loyalty; Internet; e-retailing;

    Abstract : Customer satisfaction is widely regarded as the best predictor and main cause of loyal customers – online as well as offline. Few previous researchers have focused on the concept of switching barriers and the role they play for customer retention. READ MORE