Essays about: "symbolic item"

Found 3 essays containing the words symbolic item.

  1. 1. Western fast fashion brands in the eyes of Vietnamese millennials

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : To Linh Nhan; Minh Tinh Le; [2019]
    Keywords : Western brands; fast fashion; country of origin; attitudes; symbolic values; Vietnam;

    Abstract : Background  Along with an impressive increase of individual incomes and expansion of middle class populations (Lee & Nguyen, 2017), Vietnam is an attractive market where the fashion category receives the high interest among young consumers. Noticeably, while Western fast fashion is considered as a cheap product in most developed countries, it is kind of an expensive item in the Vietnam context. READ MORE

  3. 2. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Marie Palmér; Maria Humble; [2018]
    Keywords : Consumer behaviour; Farm animal welfare; Laddering; Means-end chain; Personal values; Point of purchase; Pork; Purchase decision;

    Abstract : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. READ MORE

  4. 3. "Society Treats You According to What You Are" : A Qualitative Study of Consumption Patterns Emphasising Conspicuous Consumption, Entebbe, Uganda

    University essay from Institutionen för samhällsvetenskaper, SV

    Author : Anna Helgesson; [2010]
    Keywords : Uganda; conspicuous consumption; symbolic item; social movement.;

    Abstract : This thesis stands result of a research conducted in Entebbe Uganda, during approximately five weeks in the autumn of 2009. The aim was to understand the reasoning behind decisions taken concerning the use of economic means, after covering the consumption of necessities. READ MORE