Essays about: "the 5 I’s of Green Marketing"

Showing result 6 - 10 of 10 essays containing the words the 5 I’s of Green Marketing.

  1. 6. Surviving in the Era of Sustainability Marketing – The impact of green claims on consumers’ purchase intention of environmentally friendly fashion products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ilse van de Haar; Louise Hesseborn; [2020]
    Keywords : Green Claims; Environmental Sustainability; the 5 I’s of Green Marketing; Purchase Intention; Sustainable Fashion.; Business and Economics;

    Abstract : Thesis Purpose: The objective of this study is to research how vocal green companies can use green claims in online marketing advertisement text with the aim to recommend ways in which they can positively impact the purchase intention of environmentally friendly fashion products. Methodology: In this quantitative study, the data is analysed through correlations, after which significant differences are captured through the Fisher Z transformation, followed by a one-way ANOVA test analysing the gender effect. READ MORE

  3. 7. User Experience Design as a Building Block in a B2B Company’s Market Strategy : An empirical study of how the user experience of a software service can be used to create increased customer value

    University essay from Linköpings universitet/Industriell ekonomi

    Author : Josefin Håkanson; [2020]
    Keywords : user experience; ux; customer value; value; industrial marketing; market strategy; b2b; industrial strategy; digitalization; användarvänlighet; ux; kundvärde; värde; industriell marknadsföring; marknadsstrategi; b2b; industriell strategi; digitalisering;

    Abstract : The after-sales pricing industry has, as many other industries, transformed with the digital era which have enabled automatization and scalable solutions. For companies pricing over 35 000 after sales items, scalable, digital solutions is needed. READ MORE

  4. 8. Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen

    University essay from SLU/Dept. of Economics

    Author : Lisa Fagerson; Emilia Skogh; [2011]
    Keywords : småskalig livsmedelsproduktion; framgångsfaktorer; entreprenörskap; nätverk; varumärke;

    Abstract : For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. READ MORE

  5. 9. Development of an Environmental Management System for Radical Sports Management

    University essay from KTH/Industriell ekologi

    Author : Tove Fritzell; [2010]
    Keywords : Environmental Management System; small business; case study; environmental policy; France;

    Abstract : There are many reasons why smaller businesses should have an environmental management system, but also many difficulties, such as limitations in the time and resources available, and the size of the environmental impacts. How can a small business providing intellectual services make environmental improvements by creating and implementing an environmental management system (EMS)? This report is a case study on how to create an EMS. READ MORE

  6. 10. Collaborative materials management : A comparison of competitive and collaborative approaches to materials management in SCM

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Farzad Khaki Boukani; Soundous Boufaim; [2010]
    Keywords : Materials Management; SCM; collaboration; competition;

    Abstract : Supply Chain Management (SCM) presents the new paradigm in strategic and operational business management for the 21st century. By offering a cooperative and integrated model of the value-creation process in a cross-organizational perspective, it also places new challenges on business management methods and instruments used, in theory as in practice. READ MORE