Essays about: "the role of advertising in business"

Showing result 16 - 20 of 31 essays containing the words the role of advertising in business.

1. 16. Standardization vs. Adaption within Advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Fredholm; Saba Slatiel; [2015]
   Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

3. 17. Organizational Factors that Influence Creativity - An Empirical Study of Small Advertising Agencies

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jessica Bromander; Dijana Jakic; [2014-08-13]
   Keywords : Creativity; Individual; Group; Organization; Advertising agency; Environment; Leader; Impediments; Autonomy; Goals; Resources;

   Abstract : Creativity is a vital tool in a knowledge based industry, which has shown itself to be ever increasing as the society shifts its focus on it. Creativity is a phenomenon which has proven itself valuable to the advertising industry. READ MORE

4. 18. Perception of the Celebrity Endorser : A study of how age and gender influences the consumer perception

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Olle Hugosson; Carolina Matthys; Linda Phung; [2014]
   Keywords : Marketing Communication; Celebrity Endorsement; Source Effects; Consumer Perception; Age and Gender of the Consumer;

   Abstract : Background The concept of celebrity endorsement is a constantly growing marketing communication tool. A recent example of when the usage of celebrities within advertising has been successful is the case of Zlatan Ibrahimovic endorsing Volvo. READ MORE

5. 19. Consumption: From Cradle to Grave

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Ellen Dorsman; Mikkel Munk Jensen; [2013]
   Keywords : childmarketing; advertising; branders conceptualization; branding; societal developments; child consumerism; Business and Economics;

   Abstract : Exploration and understanding of how children are conceptualized as consumers through corporate branding in Western and Northern Europe. This research identifies the polarized debate aroung child consumerism and realizes not only brands but also families, politics and media play an important role in the developing consumption among children. READ MORE

6. 20. Business Models for Mobile Media Services : A case study in China mainland market

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Jin Huang; [2012]
   Keywords : Mobile Video; Mobile Music; Business Models; Value Chain; Telia-Spotify Case; China; Revenue Model; Operator Strategies; 3G Mobile Video License.;

   Abstract : Mobile media OTT service such as mobile music and mobile video is believed to be the next big revenue driver for mobile operator’s mobile broadband business. The media industry is willing to take mobile distribution channel to increase the content value. READ MORE