Essays about: "the role of advertising in business"

Showing result 21 - 25 of 31 essays containing the words the role of advertising in business.

  1. 21. Online newspapers in transition economy : Success factors

    University essay from IHH, Företagsekonomi

    Author : Stanislav Kulminski; Anton Stoyanov; [2012]
    Keywords : online newspaper;

    Abstract : Online newspapers are a highly competitive business espe-cially in transition economies. Such factors as a small In-ternet advertising market, low penetration of the Internet and government relations play a vital role in success of an online newspaper. Thus, online newspaper business is sel-dom profitable in Ukraine. READ MORE

  3. 22. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE

  4. 23. The Role of Art in Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Henrik Callerstrand; [2010]
    Keywords : Art in advertising; Ad creativity; Ad effort; Ad cost; Luxury perceptions;

    Abstract : Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined. Still, there is little research today concerning what it is that brings about the positive effects that we see. READ MORE

  5. 24. Home loans - A study of banks' lending to finance housing

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Marica Hansson; Caroline Häggström; Maria Kylén; [2007-10-19T09:50:09Z]
    Keywords : ;

    Abstract : Background and problem discussion: Over the past few years prices on housing have repeatedly hit the roof; in the news there have been reports about how there has, year after year, been a new all-time high for money spent on housing. The low interest rates are enabling people to afford large loans and hence to pay more for their housing. READ MORE

  6. 25. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
    Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

    Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE