Essays about: "thesis, purchasing china"

Showing result 1 - 5 of 27 essays containing the words thesis, purchasing china.

  1. 1. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Bingxin Li; Zikang Chen; [2023]
    Keywords : Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

    Abstract : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. READ MORE

  3. 2. Sourcing Globally in a Locked World - : A qualitative study of the Covid-19 Pandemic Effects on Swedish LSEs Global Sourcing Operations

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Johan Frykman Järlefelt; Emil Svensk; [2021]
    Keywords : Global Sourcing;

    Abstract : Global sourcing has made it possible for companies to purchase components from suppliers all over the world. The intention nowadays is to find the best quality at the most competitive price, distance is not as important in today’s society. Sourcing globally is natural to many companies today and has increased in recent years. READ MORE

  4. 3. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  5. 4. CSR determinants of consumers' purchase of organic food : A cross-cultural comparison between China and Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Mohamad Khair Jandali Rifai; Yong Wang; [2019]
    Keywords : Corporate social responsibility; Organic food; Attitude; Purchase; Individualism;

    Abstract : The purpose of this thesis is to describe the determinants of corporate social responsibility (CSR) that are: community support, diversity, employee support, environment, overseas operations, and product, on consumers’attitude towards purchasing of Organic food brands with Individualism as a moderator. It obtains a quantitative method by the deductive approach. READ MORE

  6. 5. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE