Essays about: "thesis in branding"

Showing result 16 - 20 of 432 essays containing the words thesis in branding.

  1. 16. Exploring Corporate Brand Orientation in a Retail Setting – A Qualitative Case Study in the Swedish Grocery Retail Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Julia Hüsam; Linnéa Nordmark; [2023]
    Keywords : Retailing; Corporate Brand Orientation; Corporate Branding; Corporate Brand Identity; Internal Branding; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this thesis is to explore what may facilitate or inhibit a stronger corporate brand orientation in a retail organization. We explore the factors of internal corporate brand identity elements, internal corporate brand image and internal branding, while also considering retail-specific characteristics. READ MORE

  3. 17. Competitive cities and architecture. : A case study of Malmo, Sweden

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Nathan Frank Ó Néill; [2023]
    Keywords : Neoliberalism; Urban Planning Architecture; City-Branding; Competitive city;

    Abstract : Abstract    This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE

  4. 18. Is the office that important? : An investigation on how companies use their office to attract stakeholders

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Madeleine Bille; Niclas Pilwind; [2023]
    Keywords : Signaling theory; design; employer brand; brand credibility;

    Abstract : Today, in a world after COVID-19 the office needs to have a different meaning for employees, the office has to compete with the comfort and flexibility of working from home. Therefore this thesis paper researched the topic of how the interior of an office can be used to signal different things to employees. READ MORE

  5. 19. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  6. 20. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE