Essays about: "thesis of advertisement"

Showing result 16 - 20 of 190 essays containing the words thesis of advertisement.

1. 16. Automated Metadata Extraction for Job Advertisements

   University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

   Author : Evelina Strauss; Usama Safdar; [2022-06-20]
   Keywords : Machine learning; NLP; text classification; computer; science; computer science; project; thesis;

   Abstract : This thesis is written in collaboration with the Swedish Public Employment Service and aims to investigate methods and techniques to automatically extract metadata from unstructured texts. The Swedish Public Employment Service collect job ads from different private job boards and these ads consist of a title and description and are thus of an unstructured format. READ MORE

3. 17. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
   Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

   Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

4. 18. The Effect of using Asian Models in Foreign Brands' Advertising in China: A Quantitative Study on Customer Reactions

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Haochang Li; Yutong Pi; [2022]
   Keywords : Asian models; advertising effectiveness; China; Self-Referencing; Cultural compatibility;

   Abstract : In this thesis, a specific dimension of marketing in China for foreign brands is investigated. This was accomplished by comparing the impact of two sets of advertisements on advertising effectiveness - one with Asian models included and one with only models from other ethnic groups. READ MORE

5. 19. Collaborative Storytelling: A Comparative Case Study on Influencer Podcasts

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Nadja Skoglund; [2022]
   Keywords : Strategic Communication; Personal Branding; Collaborative Storytelling; Storyworlds; Para-Social relationships; Influencers; Social Sciences;

   Abstract : This thesis examines the phenomena of personal branding. Empirically, it uses two different commercial podcasts made by influencers as comparative case study examples. READ MORE

6. 20. BGPcredit : A Blockchain-based System for Securing BGP

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Yu Yang Liu; [2022]
   Keywords : blockchain; RPKI; consensus algorithm; border gateway protocol; security; blockchain; RPKI; konsensusalgoritm; border gateway-protokoll; säkerhet;

   Abstract : Due to the absence of appropriate security mechanisms, even the latest version of Board Gateway Protocol (BGP) is still highly vulnerable to malicious routing hijacking. The original problem is that BGP allows router to accept any BGP update message without any extra validation process. READ MORE