Essays about: "thesis of advertisement"

Showing result 11 - 15 of 190 essays containing the words thesis of advertisement.

1. 11. Boring but good.A qualitative content analysis of Swedes’ opinions of the retail alcohol on monopoly Systembolaget and a multimodal semiotic analysis of the campaign Experten.

   University essay from Lunds universitet/Statsvetenskapliga institutionen

   Author : Johan Larsson; [2023]
   Keywords : Cultural identity; Sweden; Multimodal semiotic analysis; Content analysis; Systembolaget; State communication; Advertisement; Alcohol; Law and Political Science;

   Abstract : This study delves into Systembolaget's advertising campaign "Experten" to investigate its influence on public perception and cultural identity. Launched in 2015, the campaign successfully bolstered trust in Systembolaget by 14 percentage points. READ MORE

3. 12. WHAT DOES THE FUTURE LOOKS LIKE FOR META? : A scenario study based on the con lict between Meta and Apple

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Camila Ignacia Ställborn; [2023]
   Keywords : Business model; Business model innovation; Scenario planning; Data; Privacy; Tech Industry; Affärsmodell; Affärsmodells-innovation; Scenarion; Data; Integritet; Tech-industrin.;

   Abstract : This thesis project analyses the conflict between Meta and Apple, specifically focusing on their privacy policies and the subsequent implications for their business models and innovation strategies. This study aims to provide valuable insights into the main topics of speculation surrounding this conflict and address its objectives. READ MORE

4. 13. What influences most: Celebrities, Influencers, or Mascots?: Investigating the effectiveness of different Endorsers in Consumer Communication

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emma Edström; Yufei Erik Luo; [2023]
   Keywords : Endorser Marketing; Source Credibility Model; Source Attractiveness Model; Product Match-Up Hypothesis; Endorsement;

   Abstract : This thesis aims to bring insights into the field of endorser marketing. Celebrity, mascot, and influencer endorsements, especially with the rise of social media, are very popular and often-used by marketers in B2C marketing. READ MORE

5. 14. The Secret Trade : Booksellers, advertisement and sexually transmitted diseases in eighteenth-century London

   University essay from Stockholms universitet/Historiska institutionen

   Author : Makrina Hjälm Ellnemyr; [2023]
   Keywords : Eighteenth century; London; England; medicine; booksellers; book trade; trade; syphilis; sexuality; advertisement; disease; history; trade card; bill head; Historia; 1700-tal; handel; bokhandlare; London; England; medicin; sexualitet;

   Abstract : This thesis examines the relationship between booksellers, medicine for sexually transmitted diseases, and advertising in eighteenth-century London. The analysis is based on trade cards, prints and advertisement in newspapers and periodicals. READ MORE

6. 15. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Elina Heidenborg; Linnea Kaveryd; [2023]
   Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

   Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE