Essays about: "thesis on customer relations"

Showing result 16 - 20 of 70 essays containing the words thesis on customer relations.

  1. 16. The Challenges of a B2B Market Entry within the Automotive Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Zacharias Rudberg; Oscar Sandelin; [2019]
    Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

  3. 17. Keeping Relationship in Physical Store in a Digital Era : a Study in H&M and Åhlens

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahboba Jamshidi; [2019]
    Keywords : Physical stores; online stores; customer relationship; loyalty; retail industry; service;

    Abstract : As an effect of the exploding e-commerce, an increasing number of stores have been forced to shut down the last years, which has resulted in an increased interest in what will be required of the physical stores in order to survive a digital era. Digitization has changed the global retail industry for consumers and has changed the playing field for commerce and challenged successful business models. READ MORE

  4. 18. Data Visualization Of Product Relations

    University essay from Lunds universitet/Ergonomi och aerosolteknologi

    Author : Nils Goksör; Anton Kemvik; [2019]
    Keywords : Virtual Reality; 3D; Data visualization; Data relations; Big data; Technology and Engineering;

    Abstract : Thanks to the rapid development in areas such as artificial intelligence companies now have the possibility to collect and analyze data to improve their business. These algorithms quickly result in large volumes of data, which are to be processed and understood by humans. READ MORE

  5. 19. Service quality and its effect on customer satisfaction in online-banking : A quantitative study about the relationship between service quality and customer satisfaction

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Oliver Bacetic; Adam Persson; [2018]
    Keywords : Customer satisfaction; Service quality; e-SERVQUAL; SSTs; TAM;

    Abstract : The continuous development and expansion of online-banking have significantly changed the way of conducting banking errands. The traditional bank is gradually perishing as online-banking takes over, leading customers and banks to acquire new ways of communicating. READ MORE

  6. 20. The important part is that we have established a relationship, then we can conduct business : Cultural conflicts and dilemmas in international business

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Lucas Christensson; Oskar Svensson; [2017]
    Keywords : Key account management; Relationship Marketing; Cultural conflicts; Cultural dilemmas; Crosscultural communication;

    Abstract : Recent literature state that the relationship between buyers and sellers has gained more and more importance in business-to-business segments. The distribution of products may even end up in the shadow of these important relationships. READ MORE