Essays about: "thesis on customer relations"

Showing result 11 - 15 of 70 essays containing the words thesis on customer relations.

1. 11. DEMYSTIFYING EXCLUSION FROM AN INCLUSIVE LIFESTYLE: The case of surf industry branding

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Amber Esseline Dors; [2020]
   Keywords : Social inclusion; Social exclusion; Industry branding; Customer relations; Responsibility; Sport; Surfing; Social Sciences;

   Abstract : Empirical data of this thesis is based on qualitative methods and answers to the research question: How does branding by actors affiliated with the surfing community enact social inclusion or exclusion? Empirical data demonstrates that branding does not play an essential role in the social inclusiveness of local surfing communities. Not least, marketing communication executed by the biggest representative actors (e. READ MORE

3. 12. THE FORGOTTEN SOURCE : EMPLOYEES AS A SOURCE OF CUSTOMER INSIGHTS

   University essay from Linköpings universitet/Interaktiva och kognitiva system

   Author : Tobias Sjöberg; [2020]
   Keywords : Servitization; Service innovation; Service design; Customer knowledge; Front Line Employees;

   Abstract : The service economy is flourishing and due to high competition, manufacturers are turning to service innovation as way to distinguish and meet their customers increasing and changing demands. Service design and an increased utilization of employees are seen as way of improving the innovative capabilities. READ MORE

4. 13. Latitud 57: a summer festival for everyone : Advantages and disadvantages with a wide target group within a festival or event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Johanna Bellander; Sofie Bladström; Elise Kaloyanova; [2020]
   Keywords : Brand Image; Co-Creation Value; Customer Experience; Festival Event; Target Group;

   Abstract : The purpose of this thesis is to acquire a deeper understanding of advantages and disadvantages of having a wide target group within Swedish festivals or events, and how they can maintain it through the three concepts customer experience, cocreation value and brand image. This research will be conducted through relevant topics that have been identified, studied and analyzed in order to fill the existing research gap. READ MORE

5. 14. Exploring the Potential of Crowdfunding for EV-Charging Infrastructure Development : A Strategy for Collaborative Financing of EV Charging Points in Sweden

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Anton Brew; Olivia Zetterberg; [2020]
   Keywords : Sustainable mobility transition; Electric vehicles; EV-charging infrastructure; Crowdfunding; Co-creating; Demand-driven roll-out; Hållbar utveckling; Elbilar; Elbil-laddningsinfrastruktur; Crowdfunding; Samskapande; Efterfrågedriven utveckling;

   Abstract : All over the world, raising concerns about energy conservation and the environmental impacts of greenhouse gas emissions has promoted the development of a sustainable mobility transition. Successful electric vehicle (EV) deployment plays a vital role in this manner but is still facing obstacles, where public charging infrastructure is one of them. READ MORE

6. 15. They came, they saw, they adapted : How Swedish firms adapt when managing cross-cultural business relations with Japanese customers

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Jonathan Gustafsson; Daniel Ingvarsson; [2019]
   Keywords : Sweden; Japan; Managing Business Relations; Cross-cultural; adaptations;

   Abstract : Culture is a strong part of people’s lives. When you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures. In the Japan business culture, there are several things that differentiate them from Swedish their way of conducting business. READ MORE