Essays about: "thesis topic in sales"

Showing result 1 - 5 of 50 essays containing the words thesis topic in sales.

  1. 1. Applying unprocessed companydata to time series forecasting : An investigative pilot study

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : August Rockström; Emelie Sevborn; [2023]
    Keywords : Demand Forecasting; Irregular Time Series; Sales Prediction; Dataset Evaluation; Data Preprocessing;

    Abstract : Demand forecasting for sales is a widely researched topic that is essential for a business to prepare for market changes and increase profits. Existing research primarily focus on data that is more suitable for machine learning applications compared to the data accessible to companies lacking prior machine learning experience. READ MORE

  3. 2. Selling with Personality: The Role of Personal Branding in B2B Social Selling : An Exploratory Study of Personal Branding for B2B sales personnel.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Linnea Mundorf; Ebba Friberg; Selina Johansson; [2023]
    Keywords : Personal Branding; Social Selling; Business-to-Business; B2B; Sales Personnel; LinkedIn; Corporate Branding;

    Abstract : This research aims to facilitate sales personnel and companies in understanding the interrelation of personal branding within sales and how it should be utilized effectively. Thus, the thesis explores how sales personnel develop and communicate their personal brand, and additionally how personal branding relates to social selling in a B2B context. READ MORE

  4. 3. Is Price Transparency the New Normal? A quantitative study on the impact of the "last lowest price" on shopping behavior

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Cedergren; Hannah Linton; [2023]
    Keywords : Reference price; Fake sales; Consumer purchase behavior;

    Abstract : In the last couple of years, scandals involving retailers using deceptive sales tactics have become increasingly prominent. By manipulating the price before a sale, retailers have been able to make their sales promotion seem more attractive to the shopper than it really is, causing shoppers to make purchasing decisions under false premises. READ MORE

  5. 4. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Adam Fast; [2023]
    Keywords : Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

    Abstract : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. READ MORE

  6. 5. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE