Essays about: "third-party endorsement"

Found 3 essays containing the words third-party endorsement.

1. 1. Trust in Fintech: Endorsements' effectiveness in establishing consumer trust

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Jacob Wellershaus; William Hermansson; [2020]
   Keywords : Endorsement; Elaboration Likelihood Model; Fintech; Trust;

   Abstract : Trust in the financial industry is low and has been for quite some time. Yet, trust has been found to be crucial to facilitate consumer engagement in the industry. With the shift to digital, the primary way to build trust for financial services companies - face-to-face interaction - is taken out of play. READ MORE

3. 2. The Role of CSR in Sustainable Swedish Startups - Beyond Sustainability as an Exclusive Selling Poin

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Beyer; Francisco Rostirolla; [2018]
   Keywords : CSR; Sustainability; Startups; CSR communication; Corporate responsibility; Entrepreneurship; Strategic Management; Business and Economics;

   Abstract : Research Problem: Existent literature has predominantly focused on applying the concept of CSR on large corporations, disregarding the role of CSR in startups despite the fact that CSR related aspects especially in relation to sustainability provide a fruitful avenue for new ventures to base their competitive advantage on. Investigation of the link between CSR and startups is needed since emerging firms face different challenges in regard to CSR than established companies, mostly related to their constrained resources. READ MORE

4. 3. The Effects of Online Third-party Opinions toward Consumer Purchasing Decision on Cosmetic Products in the Thai Market

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Jitpisut Bubphapant; Ramrada Thammasaro; [2012]
   Keywords : Online; third-part opinions; third-party endorsement; consumer purchasing decision; cosmetics; product involvement; source credibility; expert review; consumer review; consumer decision journey; Thai market;

   Abstract :  Title:  The effects of online third-party opinions toward Consumer Purchasing Decision on cosmetics products in Thai market Seminar date: June 4th , 2012 Course: Master thesis in International marketing, 15 credits Purpose: The overall purpose of this research is to explain the understanding of the effects of online third-party opinions toward consumer purchasing decision process on cosmetics products in Thai market. This includes the investigation of effective used of online third-party opinions with regards to source credibility and product involvement, specifically toward cosmetics products. READ MORE