Essays about: "touch-points"

Showing result 21 - 23 of 23 essays containing the word touch-points.

  1. 21. Personalized Communications : A Cross Media tool for the future

    University essay from Grafisk teknik

    Author : Jennie Berglund; Magdalena Forsberg; [2010]
    Keywords : personalization; PODi; content analysis; cross media; marketing; response rate; ROI; variable data printing; database; campaign; media channels;

    Abstract : Personalized communication is when the marketing message is adapted to each individual by using information from a databaseand utilizing it in the various, different media channels available today. That gives the marketer the possibility to create a campaign that cuts through today’s clutter of marketing messages and gets the recipients attention. READ MORE

  3. 22. Consumer Brand Touch Points - A case study about Hennes & Mauritz in Sweden and Germany

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Erika Rosén; Karin Waller; [2009-08-03T11:08:45Z]
    Keywords : ;

    Abstract : .... READ MORE

  4. 23. User and Business Value : A Dual-Stakeholder Perspective on IT Systems

    University essay from Institutionen för datavetenskap

    Author : Tom Airaksinen; Erik E. Byström; [2007]
    Keywords : user values; business values; usability; use qualities; mobile workforce;

    Abstract : When discussing the value of an information technology (IT) system, the most common approach is to take on the perspective of either the organization introducing the IT system or the end users. The purpose of this thesis has been to study the values of both stakeholder groups in order to define what system characteristics are the most desirable from a dual-stakeholder point of view. READ MORE