Essays about: "touch-points"

Showing result 16 - 20 of 23 essays containing the word touch-points.

  1. 16. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : hospitality management; digital marketing; brand touch-point wheel; technology innovation; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  3. 17. Quality Improvement in a Maternity Ward and Neonatal Intensive Care Unit. What are staff and patients' experiences of Experience-based Co-design? : Part 1: A qualitative study

    University essay from HHJ. Kvalitetsförbättring och ledarskap inom hälsa och välfärd

    Author : Carolina Bergerum; [2012]
    Keywords : Quality Improvement; Maternity Care; Neonatal Intensive Care; Experience-based Co-design;

    Abstract : Background: Recent focus on quality and patient safety has underlined the need to involve patients in improving healthcare. “Experience-based Co-design” (EBCD) is an approach to capture and understand patient and staff (i. e. users) experiences, identifying so called “touch points” and then working together equally in improvement efforts. READ MORE

  4. 18. Quality Improvement in a Maternity Ward and Neonatal Intensive Care Unit : What are staff and patients´ experiences of Experience-based Co-design? Part 1: A qualitative study

    University essay from HHJ. Kvalitetsförbättring och ledarskap inom hälsa och välfärd

    Author : Carolina Bergerum; [2012]
    Keywords : Quality Improvement; Maternity Care; Neonatal Intensive Care; Experience-based Co-design;

    Abstract : Background: Recent focus on quality and patient safety has underlined the need to involve patients in improving healthcare. “Experience-based Co-design” (EBCD) is an approach to capture and understand patient and staff (i. e. users) experiences, identifying so called “touch points” and then working together equally in improvement efforts. READ MORE

  5. 19. Approaching Future Customer using Technological Advance in Hotel Industry

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Andrea Pisarova; [2012]
    Keywords : digital marketing; brand management; hospitality management; technology; mobile communication; social media; Social Sciences;

    Abstract : The purpose of the paper is to draw attention to the technological advance and its impact on marketing strategies in the hospitality industry. It examines the development of the profile of future consumers and their relationship towards technology. READ MORE

  6. 20. A Valuable Customer Experience - an explorative study of technology infusion in customer interactions with the hair-salon industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Katia Tideström; [2011]
    Keywords : customer experience; customer interaction; technology infusion; technology touch-point; hair-salon industry;

    Abstract : This thesis aims at contributing to a somewhat clearer picture of the notion of Customer Experience. More specifically, the purpose is to generate ideas on how technology as a touch-point for interaction could enhance customer experience in the hair-salon industry. READ MORE