Essays about: "touch-points"

Showing result 6 - 10 of 23 essays containing the word touch-points.

  1. 6. The Consumer Education Journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebin Naderi; William O'Riordan; [2020]
    Keywords : Customer Experience Journey; Consumer Education; Consumer Education Journey; Sports Supplements; Gender; Business and Economics;

    Abstract : Thesis purpose The purpose of our thesis is to explore how and why consumers with low prior knowledge educate themselves about sports supplements and what effect gender has. Methodology Our research derives from a pragmatic orientation. READ MORE

  3. 7. Customer experience in retail banking : A swedish study

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Alfred Carlwe; Oscar Kylberg; [2020]
    Keywords : financial institutions; fintech; digitalization; customer experience; touch points; customer journey; digitalisering; kundupplevelse; bankverksamhet; kundresa;

    Abstract : Customer experience has become more difficult for companies to control with the expanding number of touch points that the companies must be aware off. One of the major reasons behind the expanding number of touch points has been digitalization. The financial sector is not excluded from this change. READ MORE

  4. 8. The never-ending story : Discovering touch points and customer experiences along the customer journey

    University essay from Umeå universitet/Företagsekonomi

    Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE

  5. 9. Odling av svensk lupin : strategier med fokus på ogräshantering

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Emil Möller; Carl Sjöberg; [2019]
    Keywords : blålupin; smalbladig lupin; narrow-leaf lupin; lupinus angustifolius;

    Abstract : Människor blir allt mer miljömedvetna och vill inte äta kött i samma utsträckning som tidigare. Därför ökar användningen av protein från växtriket framförallt med protein från exempelvis soja som idag importeras från andra sidan jorden. READ MORE

  6. 10. Exploring the customer journey : An exploratory study investigating the customer journey

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Marcus Bolinder; Boström Philip; [2019]
    Keywords : Customer journey; customer experience; touch points; consumer buying decision process; e-commerce; information overload;

    Abstract : The customer journey is a re-submerged subject which has become increasingly relevant. The focus derives from the increased focus on customer experience as touch points are increasing as well as becoming more accessible. This is creating problems for companies to allocate their resources in marketing. READ MORE