Essays about: "tourism marketing aspects"

Showing result 1 - 5 of 18 essays containing the words tourism marketing aspects.

  1. 1. Study On The Interaction Between Green Marketing Mix Element And Consumer Purchase Intention Of The Hotel Industry In Sri Lanka.

    University essay from Umeå universitet/Företagsekonomi

    Author : Harshani Kalahevithana; Chamilka Wickramasinghe; [2023]
    Keywords : Hotels; Tourism Industry; Green Marketing Mix; Consumer purchase intention; Sustainability; Product; Price; Place; and Promotion;

    Abstract : The main purpose of this study is to evaluate the interaction between the green marketingmix elements and consumer’s purchase intention with reference to hotels in coastal beltin Sri Lanka. This study shows Green Product, Green Price, Green Distribution, andGreen Promotion influence consumer’s purchase intention. READ MORE

  3. 2. Roll Camera, Roll Sound, Roll the Experience! : the consumer perspective on live shopping as an experience

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Adam Kubiak; David Persson; [2021]
    Keywords : live; shopping; social; business; marketing; experience;

    Abstract : Live shopping is a relatively new phenomenon that combines live streaming with online shopping. Past research has explored live shopping as a functional marketing tool, used to increase sales and purchase intention. READ MORE

  4. 3. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Anna Ahl Obucina; [2020]
    Keywords : Cross-cultural design; UI-design; localization; globalization; hedonic; wine tourism; culturability;

    Abstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE

  5. 4. Sharing Economy Services – Analysis of Customers’ Motives and Concerns

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Maike Kathrin Schröder; Anna Theresa Theilen; [2019]
    Keywords : sharing economy services; accommodation sharing; motives; concerns; customer satisfaction; generation; peer-to-peer P2P ;

    Abstract : Sharing economy services have grown significantly in the last decade. Thereby, P2P accommodation sharing services represent one of the largest sectors and play a crucial role in the tourism industry. READ MORE

  6. 5. Tourism in the age of mobile media : the mediatized tourist practices in Icelandic tourism

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Hrefna María Pálsdóttir; [2019]
    Keywords : Tourism practices; Social media; Mobile media; The tourist gaze; Mediatization; Smartphones; Photographing; Photo sharing; Overtourism; Social Sciences;

    Abstract : Mediation processes are becoming increasingly salient in western society, and since tourism is one of the characteristics of modern societies the tourism practices follow this increase. The increasing emphasis on the visual as a prominent sense for our understanding of the physical world has led to increase desire for photography. READ MORE