Essays about: "use of mass media"

Showing result 11 - 15 of 79 essays containing the words use of mass media.

  1. 11. The EU’s democracy assistance efforts in Belarus - An analysis of the character of EU democracy assistance and involvement in the mass protests of 2020-2021 in Belarus

    University essay from Göteborgs universitet/Statsvetenskapliga institutionen

    Author : Fanny Flyborg; [2021-08-30]
    Keywords : European Union; Belarus; Democracy; Mass Protests; Linkage; Leverage; Democracy Assistance; Authoritarian; Civil Society;

    Abstract : During recent events, Belarus has come under the light due to the falsified re-election of Lukashenko in 2020. Mass protests arose, and the civil society’s demand for democracy became clear. READ MORE

  2. 12. "Un-masking the Mask-Issue". Examining People´s Meaning-Making Processes and Risk-Cultural Norms regarding Facemasks.

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Tim Arasimowicz; [2021-07-27]
    Keywords : Facemasks; Efficiency; Communication; Media diets; COVID-19; Sensemaking; Meaning-Making; Noticing; Acting; Risk Culture; Trust in Authorities; Anticipation; Accountability; Framing;

    Abstract : While most of the world quickly came to terms with covering their noses and mouths in crowded places, people in Sweden have mostly gone without, riding buses and metros, shopping for groceries, and going to school maskless, with only a few rare souls have covered up (Novus, 2021). Officials from the Swedish Public Health Authority (PHA) have repeatedly argued that masks are not effective enough at limiting the spread of the virus to warrant mass use, insisting it is more important to respect social distancing and handwashing recommendations. READ MORE

  3. 13. CHALLENGES WHEN DIFFUSING INNOVATIVE PRODUCTS THROUGH DIGITAL MARKETING - A qualitative research study exploring the major challenges when diffusing innovative products through digital marketing based on a case study of a diving equipment company

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Längvik; Emma Wallander; [2021-07-09]
    Keywords : Product Innovation; Diffusion of Innovation; Communication; Digital marketing; Social media marketing; Content marketing; Influencer marketing; Search engine optimization; Search engine marketing;

    Abstract : The main objective with this study was to explore the major challenges when diffusing innovative products through digital marketing. The purpose of this research was to bring clarity in what challenges managers for innovative products face when using digital marketing practices, such as Social Media Marketing, Content Marketing, Influencer Marketing and SEO/SEM to diffuse their products. READ MORE

  4. 14. #NewsOnTikTok : A content analysis of the use of text elements by legacy news media on TikTok

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Sorrel Franziska Salb; [2021]
    Keywords : TikTok; text; news; newspaper; television; legacy news media; social media logic; content analysis; mass media;

    Abstract : With many legacy news media brands struggling to maintain relevance and financial support, they are looking to social networks to connect with new audiences. The video sharing platform TikTok has experienced rapid growth in recent years and has a strong user base of Gen Z users which are a demographic which legacy news media are increasingly attempting to engage with. READ MORE

  5. 15. Characterization and optimization of Rhodosporidium toruloides for production of lipids

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Niharika Singh; [2021]
    Keywords : chemical engineering; oily yeasts; lipids; nitrogen limitation; Technology and Engineering;

    Abstract : Oleaginous microorganisms provide an opportunity to produce oils without the use of arable land for cultivation of oil-containing plants. Oleaginous microorganisms are also capable of storing products of pharmaceutical interest alongside storing polymers, which could open new opportunities in the bioplastic industry. READ MORE