Essays about: "vegan"

Showing result 6 - 10 of 82 essays containing the word vegan.

  1. 6. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

    University essay from Göteborgs universitet/Graduate School

    Author : Avraam Esras; Johnny Tran; [2022-12-14]
    Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

    Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

  3. 7. MOUNTAIN ROADS AND THE HOMOGENIZATION OF PLANTS. A study on plant communities and their traits along the elevational gradient.

    University essay from Göteborgs universitet / Instiutionen för biologi och miljövetenskap

    Author : Violetta Chernoray; [2022-09-28]
    Keywords : anthropogenic disturbance; spatial ecology; Northern Scandes; functional traits; roadsides; beta-diversity.;

    Abstract : Overexploitation, land use, and other anthropogenic disturbances have increased in recent years, and are expected to increase even further. A very common anthropogenic disturbance, that can be seen even as far as in mountain regions, is roads. READ MORE

  4. 8. Applying the Theory of Planned Behaviour to Predict the Consumption of Meat Analogues

    University essay from Göteborgs universitet/Graduate School

    Author : Alexej Mikus; Milena Conny Annika Desch; [2022-08-04]
    Keywords : Theory of Planned Behaviour TPB ; meat analogues; perceived sensory attributes; food curiosity; brand trust; consumer intention; consumer behaviour; sustainable consumption; food consumption; confirmatory factor analysis; structural equation modelling; binary logistic regression;

    Abstract : The increasing trend to consciously reduce meat consumption is accompanied by a strong growth in the supply and demand of meat analogue products. This study aims to predict the consumer intention to consume plant-based meat analogues based on an extension of Ajzen’s (1991) theory of planned behaviour (TPB) with the four factors: perceived sensory attributes, brand trust, food curiosity, and socio-demographic characteristics and lifestyle determinants. READ MORE

  5. 9. HOW CAN DIGITAL BEHAVIOR CHANGE INTERVENTIONS BE USED TO AFFECT DIETARY BEHAVIOR?

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Elias Lichtenstein; Tom Nyström; [2022]
    Keywords : Digital Behavior Change Intervention DBCI ; Diet; Veganism; Sustainability;

    Abstract : This paper explores the usage of digital behavior change applied to veganism by applying various concepts from different behavior change models. These models are used as a basis to create several intervention posts that are presented to participants over a period of 8 days via the medium of Instagram. READ MORE

  6. 10. The role of animals in sustainable land use : can a plant-based diet benefit both animals and land use?

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Blenda Agell; [2022]
    Keywords : land use; fair diet; animal ethics; plant based; vegan; agroecology; sustainability; food system; speciesism; anthropocentrism; critical animal studies;

    Abstract : Introduction: Agroecology and sustainability are both concepts that aim to find solutions towards a healthy planet. This thesis is based on two pillars with a plant-based diet as the connection between them. The two pillars are 1) the missing animal perspective and 2) a more resource efficient land use. READ MORE