Essays about: "vodka market"

Found 3 essays containing the words vodka market.

  1. 1. Media Channels in a regulated market : A case study of ABSOLUT VODKA

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Elmervik; Karin Funck; [2006]
    Keywords : Media Channels; Regulated Market; United States and China; Culture; Communication.;

    Abstract : It is widely known today that marketing plays an important role for the success of a company. The process of marketing is extremely complicated as it is, thus there are markets where this process is complicated even further. READ MORE

  3. 2. Educating Chinese Consumers : A case study of IKEA & Absolut Vodka

    University essay from Företagsekonomiska institutionen

    Author : Kristin Spjuth; Catherine Holmström; [2005]
    Keywords : ;

    Abstract : ABSTRACT China has gone through rapid change the last decade, which has opened up possibilities for many western companies. The consumer market is booming and consumers are getting more open to western brands and values, especially in the metropolitan regions. Due to the rapid change in today’s China, it is difficult to be enough updated. READ MORE

  4. 3. Hur kan spannmålsproducenter skapa kundanpassning? : fallet Söderslätts Spannmålsgrupp

    University essay from SLU/Dept. of Economics

    Author : Carl-Adam von Arnold; [2005]
    Keywords : vertikal samordning; SSG; Söderslätts Spannmålsgrupp; kundanpassning; Carl-Adam von Arnold; Meneba; Viking Malt; Absolut Vodka; vertikal integration; nisch; lantbruk; grödor; vete; Skåne; spannmål; effektivitet; kostnadsreducering; integrerad vinst; risk; lönsamhet; koordination; motivation; transaktionskostnad;

    Abstract : Marknadssituationen för spannmål ställer inte krav på att producenten måste veta vart spannmålen tar vägen efter att den har skördats. Därför fokuserar spannmålsproducenter på avkastningsvolymen i sina ansträngningar att få en så hög intäkt som möjligt. READ MORE