Essays about: "what is the importance of marketing in economy"

Showing result 1 - 5 of 8 essays containing the words what is the importance of marketing in economy.

  1. 1. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

    University essay from Lunds universitet/Kemiska institutionen

    Author : Simone Facchini; [2022]
    Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

    Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE

  3. 2. B2B SHARING PLATFORMS. THE NEXT LOGICAL STEP : A qualitative study investigating what drives or hinders the business to business sharing economy

    University essay from Umeå universitet/Företagsekonomi

    Author : Adam Falkenberg; Christian Esselin; [2019]
    Keywords : The Sharing economy; B2B sharing;

    Abstract : The sharing economy has become a widely known phenomena, however, the main focus has always been on sharing between consumers, with firms like Airbnb and Uber at the center of the conversation. There is plenty of material written on the sharing economy in a consumer context, however, there is a glaring gap in current literature when it comes to sharing between businesses. READ MORE

  4. 3. Football franchise pricing – Finding the right valuation method while factoring in potential investment motivations

    University essay from Göteborgs universitet/Graduate School

    Author : Yan Felten; [2018-07-04]
    Keywords : Sport economy; Sport finance; Football economy; Football club valuation; Value drivers; Intrinsic value; Relative valuation; Price index; Investment motivation; Pricing rationales;

    Abstract : Sports franchises are mostly privately held businesses whose financial data does generally not match the quality standards of conventional businesses as they are not subject to audit and other accounting regulations. In this context, it remains unclear how investors proceed in order to find reliable franchise value estimates since a valuation method standard has yet to be established in this field. READ MORE

  5. 4. Sustainability Marketing : Sustainability Marketing on the Chinese Market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

    Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

  6. 5. På upptäcktsfärd i Sagobygden : hur det immateriella kulturarvet används i en bygd

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Sofia Mevius; [2018]
    Keywords : immateriellt kulturarv; muntlig berättartradition; Sagobygden; platsmarknadsföring; historiebruk; översättningsmodellen; kulturarvsproduktion;

    Abstract : Denna studie syftar till att undersöka hur immateriellt kulturarv används och framträder i vad som har kommit att kallas Sagobygden, vars område täcks av Ljungbys, Alvestas, och Älmhults kommuner i Kronobergs län. Kulturarv är av stor vikt för bland annat kulturell mångfald och sägs ha en betydande påverkan på regioners ekonomi. READ MORE