Essays about: ".purpose of advertising"

Showing result 21 - 25 of 365 essays containing the words .purpose of advertising.

  1. 21. Consumers behavior during the Covid-19 pandemic : A quantitative study on consumers' experience and purchase decision about fast fashion advertising on social media during the Covid-19 pandemic

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Elin Jalmgård Väkeväinen; Josephine Martinelle; [2022]
    Keywords : Social media; online advertising; vivid advertising; interactive communication; OBA; online consumer behavior and consumer purchase decision.;

    Abstract : Bakgrund: Sociala medier har blivit en plattform för kommunikation mellan företag och konsumenter. Konsumenter kan samla information innan ett köp och därför är annonsering på sociala medier ett strategiskt verktyg för att rikta in sig på konsumenter och skapa behov. READ MORE

  3. 22. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

  4. 23. IT security : Education, Knowledge and Awareness

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Ellinor Schiöld; Sanna Andersson; [2022]
    Keywords : IT security; IT security education; IT security knowledge; IT security awareness; IT security measures; employees; insider threats; human factor;

    Abstract : IT systems that contain large volumes of information are today extremely valuable to organizations. As the IT systems grow bigger, more challenges are emerging, vulnerability increases and control decreases. READ MORE

  5. 24. No cap: Striving for authenticity : LGBTQ images and Gen Z’s perception of fast fashion brand authenticity

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Maximilian Ignatzek; Matilda de Jong; [2022]
    Keywords : Brand authenticity; Brand Authenticity Construct; Fashion; Fast fashion; Advertising; Generation Z; Gen Z; LGBTQ; LGBTQ images; Perception; Perceptual process;

    Abstract : Background: Brands have started paying attention to brand authenticity since consumer demand for authenticity is increasing. Especially Gen Z is constantly seeking for authentic, inclusive, and diverse brands as they are the first generation to choose brands based on authenticity. READ MORE

  6. 25. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : My Bui; Anh Tran; [2022]
    Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

    Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE