Essays about: "A FRIEND"

Showing result 6 - 10 of 149 essays containing the words A FRIEND.

  1. 6. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sara Fregert; [2023]
    Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

    Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE

  3. 7. China’s perception of the EU: Is the EU a friend, an enemy, or a “frenemy”? A case study of China Daily’s framing of the EU

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Maggie Huynh; [2023]
    Keywords : China; EU; Framing; Framing analysis; Perception; China Daily; Social Sciences;

    Abstract : The purpose of this study was to study China’s perception of the EU by analyzing China Daily’s framing of the Union, which is a Chinese government-owned newspaper. In particular, the EU-China relationship holds great significance in international affairs. READ MORE

  4. 8. ‘’ I consider her as a friend of mine’’. A qualitative study on parasocial relationship with influencers who differ in number of followers.

    University essay from

    Author : Amelia Domby; Dzevad Halilovic; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  5. 9. The Haunting of Hill House: The Heterosexual Horror of the Home

    University essay from Stockholms universitet/Engelska institutionen

    Author : Fanny Berg; [2023]
    Keywords : Shirley Jackson; queer reading; internalization; self-surveillance; heteronormativity;

    Abstract : The female gothic as a genre, with its emergence in the 19th century, has a history of critiquing women’s place in the domestic sphere by showcasing the horrors of the home. When The Haunting of Hill House by Shirley Jackson was first published in 1959, it did so with both this historical genre background, as well as with a resurgence of traditional gender roles as an ideal. READ MORE

  6. 10. Exploring Young Male Perspectives on Gender-Stereotyped Instagram Ads : A qualitative study on Swedish men's engagement towards gender-stereotyped advertisements in the digital context of Instagram

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Johannes Ahola; Olivia Gunnarsson; [2023]
    Keywords : Male engagement; gender stereotypes; advertising; Instagram; social media; young men;

    Abstract : This paper examined male engagement towards gender stereotypes online. We specifically sought to address how men engage with gender-stereotyped advertisements on Instagram, and which interactions they utilize to do so. READ MORE