Essays about: "Alternative Marketing"

Showing result 11 - 15 of 145 essays containing the words Alternative Marketing.

1. 11. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

   University essay from Göteborgs universitet/Graduate School

   Author : Avraam Esras; Johnny Tran; [2022-12-14]
   Keywords : Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

   Abstract : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. READ MORE

3. 12. Young consumer perceptions of wooden multistorey construction

   University essay from SLU/Dept. of Forest Economics

   Author : Anders Nytell; [2022]
   Keywords : apartment purchase; means end theory; perceptions; preferences; wooden multistorey construction;

   Abstract : In a time when many institutions call for climate action, the housing shortage in Sweden continues to increase and therefore also the need for increased construction. Traditional construction methods that use concrete and steel emit large amounts of greenhouse gases and many call for better construction methods to meet the demand of more sustainable practices. READ MORE

4. 13. Farm T(hr)o(ugh) School - The Role of place-based education in Short Food Supply Chains

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Pia Jahn; [2022]
   Keywords : short food supply chains; local food supply; place-based education; sustainability transitions; multi-level perspective; hybrid actors; social practice theory; Social Sciences;

   Abstract : Present master thesis investigates the role of 4 chosen place-based educational initiatives in Austria which are actively engaged in local short food supply chains (SFSCs). Those supply chains are defined by close geographical and social relations between supply chain actors and a limited number of intermediaries. READ MORE

5. 14. Plant-based Meat Alternative Products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Akankshya Mishra; Laia Martinez Miracle; [2022]
   Keywords : Consumer Perception; Sustainable Consumption; Meat Consumption; Plant-based Meat Alternative Products PBMA ; Plant-based diets; Business and Economics;

   Abstract : Title: Plant-based Meat Alternative products versus Conventional Meat: Exploring the Construction of Consumers’ Perception from a High Meat-Eaters Perspective Course: BUSN39 Degree Project in Global Marketing Authors: Akankshya Mishra and Laia Martinez Miracle Supervisor: Hossain Shahriar Keywords: Consumer Perception, Sustainable Consumption, Meat Consumption, Plant-based Meat Alternative Products (PBMA), Plant-based diets Purpose: The purpose of the study was to acquire an understanding of how consumers build their perception towards PBMA products from the viewpoint of high meat-eaters. Methodology/Empirical data: The study is based on the foundation of social constructionism philosophy. READ MORE

6. 15. Polymerization of isatin towards polymers for anion exchange membranes and gas separation applications

   University essay from Lunds universitet/Kemiska institutionen

   Author : Simone Facchini; [2022]
   Keywords : organic chemistry; membranes; isatin; polymers; Chemistry;

   Abstract : In a world where the problem of energy resources, pollution and all aspects related to these issues becomes more and more dominant, a greater commitment is needed in the search for solutions. The goal of this project is to make a contribution to the research and development of new materials to reduce the environmental impact in some fields. READ MORE