Essays about: "Amanda Borg"

Found 2 essays containing the words Amanda Borg.

  1. 1. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Borg; Nicki Rönnbom; [2021]
    Keywords : Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Abstract : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. READ MORE

  3. 2. Can Sweden Learn from Botswana with Regard to HIV Prevention Communication? : A Study about Risk Perception, Risk Behaviour and HIV Prevention Communication in Sweden and Botswana

    University essay from Institutionen för samhällsstudier (SS)

    Author : Amanda Borg; [2013]
    Keywords : HIV prevention communication; Botswana; Development Communication; Target Group; Communication for Empowerment;

    Abstract : We know that Sweden's HIV communication strategy does not specifically address young women, while Botswana's HIV communication strategy does. The overarching aim of this study is therefore to investigate whether Sweden should and could learn from Botswana with regard to focus on women in the HIV communication strategy. READ MORE