Essays about: "Awareness media"

Showing result 11 - 15 of 396 essays containing the words Awareness media.

  1. 11. From Elite to Everyone: How User-Generated Content Democratizes Hermès and Challenges Its Exclusivity

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lovisa Smedmark; Karin Forslund; [2023]
    Keywords : Luxury brand perceptions; Brand awareness; Commodity theory; Self-brand association; Brand attitudes; User-generated content; Luxury brand management; Business and Economics;

    Abstract : The purpose of this thesis is to add to existing research and create a deeper understanding regarding the influence of online narratives on luxury brand attitudes. The research aims to explore how luxury brands are portrayed by social media users, in order to gain a cohesive understanding of its effect on the attitudes that are formed towards the brand. READ MORE

  3. 12. "How can tech startups enhance their customer retention and acquisition

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Danut Avram; Oluwadamilola Olaitan; [2023]
    Keywords : Customer retention; Customer acquisition; Social media marketing; User engagement; Brand awareness; Tech startups; Customer relationship management CRM ; Trust; Targeted advertisement.;

    Abstract : This  research  emphasizes  the role  of  social  media  in  customer  acquisition  retention.Furthermore, it investigates insights that have the potential to benefit tech startups inshaping  their  strategies  and  effectively  allocating  resources  to  achieve  consistentcommunication with their customer base. READ MORE

  4. 13. From Villains and Victims to “we have all the power”. How disability advocates are reclaiming their power and challenging norms on social media.

    University essay from Linköpings universitet/Tema Genus

    Author : Bronagh Flanagan; [2023]
    Keywords : Disability; Representation; Social Media; Instagram; Activism; Intersectionality; Ableism; Accessibility; Stereotypes; Education;

    Abstract : Disabled people have a long history of being excluded and treated as the “Other”, as well as being portrayed in films and on TV using negative tropes such as The Villain and The Victim. When one’s identity has been excluded or misrepresented in entertainment media, social media can also be used as a form of self-representation. READ MORE

  5. 14. Algorithms in feed-based SNS and their influence on digital platform User Habits : A quantitative study of the link between algorithms in feed-based SNS and user habits amongst high-school and university students in Sweden

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Viktor Brindmark; Gustav Wickström; [2023]
    Keywords : Social networking sites SNS ; Algorithms in SNS; Social media algorithms; Social Media user habits; Feed-based social media;

    Abstract : This research intended to investigate how the arising SNS component of algorithms acts as a mediator for affecting SNS user habits amongst high school and university students in Sweden. The testing of this specific correlation was realized by first investigating previous research regarding algorithms, various components of user habits, and the complementary component of algorithm awareness separately. READ MORE

  6. 15. Is Stand-up Comedy a Potential Tool for Social Change? : An Analysis of Stand-up Comedian Dave Chappelle

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aryan Karim; [2023]
    Keywords : stand-up; comedy; empowerment; awareness; humor; Chappelle; comedy; intersectionality; representation; social change;

    Abstract : This degree project aims to research if stand-up comedy has the potential to be a tool for social change, in terms of awareness-building and empowerment. It also researches if a specific comedian can be a voice and representation for multiple social movements. READ MORE