Essays about: "B2B Sales"

Showing result 16 - 20 of 79 essays containing the words B2B Sales.

1. 16. Casually Connecting with Customers : A study on how B2B microenterprises use customer data from social media in order to increase sales

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Julia Robertsson; Anne Carlsson; Sanne Pedersen; [2021]
   Keywords : social selling; relationship; trust; customer data; data collection; data utilization;

   Abstract : This study is using an inductive explorative approach to investigate how micro-enterprises within the marketing consulting industry collect and use data for the purpose of increasing sales. A micro-enterprise is considered to be a company that employs no more than 10 people and/or whose annual turnover is no more than 2 million EUR. READ MORE

3. 17. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mattias Blomkvist; Anton Eling; [2021]
   Keywords : Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

   Abstract : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. READ MORE

4. 18. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Samuel Taawo; Oskar Myhr; [2021]
   Keywords : SME digitalization sales internationalization marketing B2B effectivity;

   Abstract : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. READ MORE

5. 19. Data at your service! : A case study of utilizing in-service data to support the B2B sales process at a large information and communications technology company

   University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

   Author : Ingrid Wendin; Per Bark; [2021]
   Keywords : data; serve; sales; industrial sales; data driven; data-driven; big data; decision-making; sales process; sales opportunity; challenge; improve; efficiency; KAM; access; digitalization;

   Abstract : The digitalization of our society and the creation of data intense industries are transforming how industrial sales can be made. Large volumes of data are generated when businesses and people use digital products and services which are available in the modern world. READ MORE

6. 20. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Kalfas; Marlene Svensson; [2021]
   Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

   Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE