Essays about: "B2B Sales"

Showing result 21 - 25 of 79 essays containing the words B2B Sales.

  1. 21. The future of Salesforce motivation in the B2B security-sector market : What we can learn from the Covid-19 pandemic

    University essay from Umeå universitet/Företagsekonomi

    Author : Anton Lundbäck; Mathias Särkimukka; [2021]
    Keywords : Salesforce; motivation; Covid-19; pandemic; security sector; B2B;

    Abstract : The Covid-19 pandemic has changed the way of working for employees and companies around the world. An important part of an organization is the salesforce since they are building relations with customers and making sales. READ MORE

  3. 22. Sustainable Decision-Making in the Fashion Industry : How to influence the fashion industry to adopt more sustainable packaging solutions

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Elin Enlund; Jennie Nilsson; [2021]
    Keywords : The fashion industry; sustainability; packaging; e-commerce; drivers; institutional logics; barriers; product development; decision-making; LCA; platform; B2B.; Modeindustrin; hållbarhet; förpackningar; e-handel; institutionella parametrar; barriärer; produktutveckling; beslutsfattande; plattform; B2B;

    Abstract : Today, the fashion industry is responsible for 4 per cent of the global greenhouse gas emissions in the atmosphere and 20-35 per cent of the microplastics in the ocean. It is thereby a highly debated industry when it comes to environmental sustainability. READ MORE

  4. 23. Data driven customer insights in the B2B sales process at high technology scaleups

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : HANNA STRÖMBERG; [2021]
    Keywords : B2B; selling; data driven; customer insights; presentation; scaleup; sales process; B2B; försäljning; datadrivna; kundinsikter; presentation; scale up; försäljningsprocessen;

    Abstract : When scaling a company it is important to implement customer insights to achieve growth of revenue. Understanding and defining a suitable B2B sales process has also been shown to play an important part in enhancing sales, and traditional processes include multiple steps performed by sales representatives. READ MORE

  5. 24. Talk about value, not product... : The solution to widen the sales pipeline?

    University essay from Umeå universitet/Företagsekonomi

    Author : Malin Väringstam; Annina Wede; [2021]
    Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

    Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

  6. 25. Implementation and Exploitation of Data and Data Driven Decisions in B2B sales and marketing - A Case Study

    University essay from Göteborgs universitet/Graduate School

    Author : Ella Almius Cederstav; Elin Elmeljung; [2020-06-23]
    Keywords : Big data; Data driven; Data Analytics; Digital transformation; Change management;

    Abstract : Despite the increasing reliance on data in decision making, firms have issues turning their organisations data driven. Even though data driven decision making have an increasing impact on marketing and sales practices in all industries, a greater focus is given to consumer centered firms. READ MORE