Essays about: "B2B marknadsföring"

Showing result 6 - 10 of 110 essays containing the words B2B marknadsföring.

  1. 6. Are virtual meetings here to stay? : A qualitative study of how Covid-19 has influenced international firms' way of communicating in B2B meetings.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Söderberg; Sandra Andersson; [2022]
    Keywords : ;

    Abstract : The Covid-19 pandemic has changed the way international firms communicate with each other. Closed borders have led to people and firms not being able to travel to meet physically, which has created a lack in communication. READ MORE

  3. 7. "The show must go on" : A Qualitative Study on How to Build Trust in International Business-to-Business Relationships During Covid-19

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Linn Lundqvist; Moa Strandberg; Tyra Ljungman; [2022]
    Keywords : Business-to-Business Relationships; B2B; Trust; Trust Building; Covid-19; Crisis; High-End Selling; High-Quality Products;

    Abstract : The conditions in the international business market changed rapidly andunexpectedly when Covid-19 evolved into a pandemic in March of 2020. As a result of this, businesses had to adapt their operations to the new circumstances. The new circumstances implied, among other things, not being able to meet B2B customers in person. READ MORE

  4. 8. Rethinking the Spectrum of Marketing Communication Tools in B2B : An Explanatory Case Study from a Multinational Automation Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Jonathan Segerström; Elina Tidström; [2022]
    Keywords : Business-to-business; Business marketing; Marketing communication; Digital media;

    Abstract : Title: Rethinking the Spectrum of Marketing Communication Tools in B2B  Date: 2022-06-03 Level: One-Year Master’s Thesis 15, ECTS Institution: Karlstad Business School Authors: Jonathan Segerström & Elina Tidström Tutor: Bo Rundh Keywords: Business-to-business (B2B), Business marketing, Marketing communication, Digital media. Research question: How does a company within the automation industry work with their marketing communication? Purpose: The purpose of this study is to explain the transformation of marketing communication in a company within the automation industry. READ MORE

  5. 9. Digitalization of the sales process : Leveraging digital sales and marketing tools to increase time effectiveness of multinational SMEs

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Samuel Taawo; Oskar Myhr; [2021]
    Keywords : SME digitalization sales internationalization marketing B2B effectivity;

    Abstract : Internationalizing small and medium sized enterprises are limited in resources in comparison to larger enterprises. Through digitalization, smaller sales organizations have been presented with tools to enable the sales representatives to use time more effectively and focus on reaching organizational goals. READ MORE

  6. 10. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE