Essays about: "B2B marknadsföring"

Showing result 11 - 15 of 110 essays containing the words B2B marknadsföring.

1. 11. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

   University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

   Author : Josefine Nittler; Mattias Ahlsén; [2021]
   Keywords : School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

   Abstract : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. READ MORE

3. 12. "The Jungle Telegraph" : A qualitative case study about the challenges for Swedish B2B Small and Medium-size Enterprises when entering the Sub-Saharan market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Levent Bekir; Nicolas Numhauser; Rawa Abbas; [2021]
   Keywords : Sub-Saharan Africa; SME; institutional framework; entry mode; internationalization strategy; network;

   Abstract : As developed markets have become saturated to a greater extent, companies have instead targeted emerging economies. In recent years, a substantial number of companies have recognized the opportunities in the Sub-Saharan market, which has led to an increasing number of foreign firms entering this market. READ MORE

4. 13. Social Media When Searching for New Customers : A Description of Prospecting Activities on Social Media

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Robin Vipp Oskarsson; Alexander Dimakis; [2020]
   Keywords : B2B; Prospecting; Personal selling; Social media; Identifying; Qualifying; Due diligence newsfeed; Digital footprints;

   Abstract : Purpose - The purpose of this study is to identify and describe how B2B salespeople utilize social media when prospecting for new customers based on a sequential sales process.Design/methodology/approach - The study employs an interpretive approach as it attempts to convey a phenomenon through the eyes of the participants. READ MORE

5. 14. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kainat Kainat; Patrizi Jennifer; [2020]
   Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

   Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE

6. 15. The Utilization of Social Media Marketing in a B2B context- Marketing Decision-makers Point of View

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ludwig Månsson; Sheriff Shahen; Sepehr Gharanfoli; [2020]
   Keywords : Social Media Marketing; Social Media; Social Media Perception; Digital Marketing; Industrial Marketing; Business-to-business; Marketing Communication;

   Abstract : To date, the rather new phenomena known as Social Media Marketing (SMM) has caught much attention from researchers and several studies have been conducted prior to resolving how this new phenomenon can be utilized by business-to-business (B2B) organizations. However, existing literature covering SMM has been mainly focused on the business-to-consumer (B2C) perspective, therefore, there is a lack of research in the utilization of SMM in a B2B context. READ MORE