Essays about: "Branding in media"

Showing result 26 - 30 of 205 essays containing the words Branding in media.

  1. 26. Understanding the role of social networks in the process of internationalization

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Rakibul Islam; Suprim Timila; [2021]
    Keywords : Social Media; Social Networks; Effectual Internationalization; Strategic Alliances; Platform Communication; branding;

    Abstract : This thesis aims to explore the role of social network in the international market for the companies that plan to test their capabilities of social network for enhancement of business. In order to explore such capabilities, LinkedIn, Facebook, twitter and other social networks have been considered as examples, using companies from three different countries France, China and India. READ MORE

  3. 27. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Mila Angelova; Hugo Johnning; [2021]
    Keywords : Music; Independent artists; Record labels; Digital marketing; Social media;

    Abstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE

  4. 28. Branding Images : White Saviorism and Shock Appeals by BBC Three

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Julianne Lindner; [2021]
    Keywords : White Saviourism; Documentary; Shock Appeals; Misrepresentation; BBC;

    Abstract : This research has focused on the representation of foreign cultures in four BBCdocumentaries. To be more precise, it looked into how public documentariesportray foreign cultures, specifically within a frame of development aid and whitesaviourism when watching documentaries by BBC Three, a channel which iscentred towards a young audience. READ MORE

  5. 29. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  6. 30. Boycotting, buycotting or doing nothing : A quantitative study of corporate reputation in relation to political consumerism

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Hannah Kyller; Hedvig Thorson; [2021]
    Keywords : Political Consumerism; Corporate Brand Reputation; Corporate Social Responsibility; Employer Branding; Corporate Image; Corporate Crisis;

    Abstract : Background: In previous years, Swedish company Na-kd has been promoted in the media due to allegations of poor working conditions. While this has potentially taken a hit on the company’s reputation, studying the relationship between corporate actions and perceptions of the public has been neglected. READ MORE