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Showing result 21 - 25 of 53 essays matching the above criteria.

  1. 21. Reducing Consumer Skepticism when Communicating CSR : A study on the efficiency of Cause Fit- and Cause Commitment communication

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrijana Angjelova; Petter Sundström; [2015]
    Keywords : Corporate social responsibility; Corporate philanthropy; Cause Related Marketing; Cause Fit Communication; Cause Commitment Communication; Consumer Skepticism;

    Abstract : The purpose of this thesis is to be able to conclude which of the two, cause fit communication or cause commitment communication, is the best strategy for companies to adapt when looking to reduce consumer skepticism when communicating their CSR. CSR is nowadays a core component in every business yet so many managers find it hard to justify because they do not reap the benefits from engaging in CSR (Porter & Kramer, 2006). READ MORE

  3. 22. Great Expectations and Reasons for Taking Responsibility – A Study About the Business Case for CSR

    University essay from Lunds universitet/Master of Science in Development Studies; Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/Graduate School

    Author : Jonas Kvarnerot; [2014]
    Keywords : corporate social responsibility CSR ; the business case; sustainability; costs; risks; competitive advantage; reputation; legitimacy; synergy; value; benefits; stakeholders; development; transparency; information; cooperation; IKEA; Skanska; Trelleborg AB; Social Sciences;

    Abstract : Because societies, companies and people are different, there are different views on corporations' roles and responsibilities. The purpose of this study is to understand what, why and how some business organizations benefit and create business cases from corporate responsibilities and sustainability. READ MORE

  4. 23. Investing Responsibly - Benefits for the Ethical Investor

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Robin Ringkvist; Emir Borovac; [2014]
    Keywords : Finance; ESG; CSR; Emerging markets; Portfolio evaluation; Business and Economics;

    Abstract : This thesis discusses whether Corporate Social Responsibility (CSR) can affect a company’s, and consequently a portfolio’s, stock market performance. The study presupposes the regular assumptions drawn from CAPM. READ MORE

  5. 24. Affärsmöjligheterna från CSR : en studie bland leverantörer i Vietnam

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Marcus Larsson; Johan Arvidsson; [2013]
    Keywords : CSR; MNC; supplier; code of conduct; commitment; implementation; benefits; profitability;

    Abstract : Vietnam has experienced a rapid economic growth during the last decades. However, this rapidgrowth is not only positive. Working conditions in many factories are poor and insufficient wagesare very common. READ MORE

  6. 25. Corporate Social Responsibility in the Shipping Business

    University essay from Lunds universitet/Juridiska institutionen

    Author : Ingrid Sisteré Ibars; [2013]
    Keywords : CSR; Shipping; Human Rights; Environment; Environmental Protection; case-study; Law and Political Science;

    Abstract : Globalization has brought numerous benefits to the world economy in general. On the one hand, it has contributed by giving opportunities and improving the quality of life of many people. READ MORE