Essays about: "Business-to-Business B2B"

Showing result 26 - 30 of 149 essays containing the words Business-to-Business B2B.

1. 26. Digital Maturity and Organizational Resilience during Crisis : An Exploratory Single Case Study within B2B Sales Interactions during COVID-19

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Mattias Blomkvist; Anton Eling; [2021]
   Keywords : Digitalization; Digital Maturity; Organizational Resilience; Sales Interactions; business-to-business B2B ; Digitalisering; Digital Mognad; Organisatorisk Motståndskraft; Sälj interaktioner; business-to-business B2B ;

   Abstract : Over the past decade, digitalization has played an increasingly important and prominent role in the competitiveness of businesses. The pace of digitalization is not slowing down and has only intensified rapidly over recent years. READ MORE

3. 27. Dermarome is launching a B2B website : A qualitative study which considers investment theories, and how a B2B website can influence the customer purchasing behaviour.

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Kalfas; Marlene Svensson; [2021]
   Keywords : beauty industry; investment rules; investment strategies; investment decision making; NPV; IRR rule; Payback rule; corporate investments; VRINE; Five forces; resource-based theory; customer purchasing behaviour; B2B; and B2B website;

   Abstract : Digitalization is an important aspect for future growth of all organizations, and especially in times like the past year where most of the world has been faced with covid-restrictions and lockdown. Dermarome is a leading skincare and beauty distributor and are currently in the process of launching a new B2B website and web-shop. READ MORE

4. 28. Customer churn prediction using machine learning : A study in the B2B subscription based service context

   University essay from Blekinge Tekniska Högskola

   Author : Yasin Osman; Benjamin Ghaffari; [2021]
   Keywords : Customer churning; Machine Learning; business-to-business; subscription-based companies.;

   Abstract : The rapid growth of technological infrastructure has changed the way companies do business. Subscription based services are one of the outcomes of the ongoing digitalization, and with more and more products and services to choose from, customer churning has become a major problem and a threat to all firms. READ MORE

5. 29. Servitization in Electronics Manufacturing Firms : Applying and Evaluating the Integrative Product-Service System (PSS) approach

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Vidya Kamalakar; [2021]
   Keywords : Servitization; Service Design; Product-Service Systems; Design Research; Business to Business B2B market;

   Abstract : The digital revolution has led to a drastic transformation of electronics manufacturing industries globally. A growing number of companies are continually investing in digital technologies to remain competitive. Artificial Intelligence (AI), Industrial Internet of Things (IIoT), Big data, Robotics, etc. READ MORE

6. 30. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE