Essays about: "Business-to-Business B2B"
Showing result 31 - 35 of 149 essays containing the words Business-to-Business B2B.
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31. Talk about value, not product... : The solution to widen the sales pipeline?
University essay from Umeå universitet/FöretagsekonomiAbstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE
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32. Digitalization of business-to-business relations. An analysis of the state, and future, of international business-to-business relations
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : .... READ MORE
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33. Implementing Design Thinking principles for increasing customer centricity in a B2B company : A case study at Mycronic
University essay from KTH/ProduktinnovationsteknikAbstract : Design Thinking (designtänkande) är ett kundfokuserat förhållningssätt som används för att stödja innovation. Sedan starten har designtänkandet utvecklats från ett rättframt sätt att lösa tekniska designproblem till en komplex paraplykonstruktion för innovation och förhållningssättet har genom åren blivit ett allmänt accepterat och målinriktat tillvägagångssätt för effektiv produktutveckling. READ MORE
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34. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE
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35. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE