Essays about: "Business-to-Business marketing"

Showing result 21 - 25 of 106 essays containing the words Business-to-Business marketing.

  1. 21. Policies and Guidelines in B2B Social Media Marketing : A Qualitative Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellinor Karlsson; Linnéa Wallberg; Rebecka Tudorache; [2020]
    Keywords : Social Media; Social Media Marketing; Social Media Policies; Social Media Guidelines; Social Media Risk Management; Social Media Risks; Business-to-Business B2B ; B2B Social Media Marketing;

    Abstract : This qualitative study focuses on how social media policies and guidelines are used in practice within nine different Swedish industrial B2B companies. This study identifies their social media policies and guidelines in order to examine its content and investigates how the participating companies use their social media policies and guidelines in their marketing activities according to the interviewees. READ MORE

  3. 22. Sustainable Marketing : Challenges faced when implementing sustainable marketing strategies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Patricia Collazo; Anita Radu; Berglund Mikaela; [2020]
    Keywords : Sustainability; large company; marketing; sustainable marketing; implementation.;

    Abstract : Purpose: There is an increasing interest in sustainability, literature testifies that more and more customers are requesting sustainable products. This increasing request impacts companies that are therefore forced not only to provide sustainable alternatives but also turn their business into a more sustainable one. READ MORE

  4. 23. Co-creating the future of marketing - A study within the business-to-business field

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : David Rydbeck; Kajsa Johansson; [2019-06-26]
    Keywords : ;

    Abstract : .... READ MORE

  5. 24. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  6. 25. Consideration of National Culture in B2B Supply Chains : What national cultural factors are considered in supply chain management by companies in practice and what are their relations?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Romy Brand; [2019]
    Keywords : national culture; culture; B2B; business-to-business; marketing; industrial marketing; SCM; SC; supply chain management; supply chain;

    Abstract : Anderson, et al. (1994) have outlined the importance of bilateral relationships in business-to-business (B2B) marketing environments and thus the understanding of the business network context within which they are embedded. READ MORE