Essays about: "Business-to-Business marketing"

Showing result 16 - 20 of 106 essays containing the words Business-to-Business marketing.

1. 16. Internationalization: A Look Into How Content Creation is Able to Create Brand Awareness When Entering New International Markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Elias Killander; Anton Ehn; Joshua Steinlechner; [2020]
   Keywords : B2B; Market Entry Strategy; Digital Content Marketing; International Companies; Relational Market Entry Strategy; Digital Market Entry Strategy; Brand Awareness;

   Abstract : A large number of changes in the world of business has led to increased attention directed towards business-to-business (B2B) branding. Companies have gradually shifted their marketing efforts to the Internet and social media in order to create brand awareness when entering new international markets. READ MORE

3. 17. Varumärkesbyggande säljstöd för virkesköpare i skogsbranschen : en fallstudie om Martinsons Skogshandbok

   University essay from SLU/Dept. of Forest Economics

   Author : Julia Algotsson; [2020]
   Keywords : försäljning; försäljningsstöd; marknadsföring; premium-differentiering; varumärke; varumärkesbyggnad; varumärkesidentitet; virkesköpare; branding; brand building; business-to-business; business-to-business sales support; forest industry; sales; sales management; sales support;

   Abstract : I takt mot ett fossilfritt samhälle blickar allt fler mot den förnybara skogsråvaran. Skogsindustrin går på högvarv och konkurrensen hårdnar. Aldrig förr har marknadsföring varit så aktuellt, och till den hör teorin om försäljning. READ MORE

4. 18. Applying Digital Marketing Methods in the Healthcare Industry : A Case Study at Immuneed

   University essay from Uppsala universitet/Industriell teknik

   Author : Andrée Lindgren; Daniar Mohidin; [2020]
   Keywords : SEO; Search Engine Optimization; Healthcare; Digital Marketing; Business Developers; Google; Search Engine;

   Abstract : The study is performed with the aim to investigate why healthcare companies are lagging compared to other industries within digital marketing. This is made with an abductive approach whereas a literature review was performed in the beginning of the study and after empirical data gathering and analysis was reviewed, the literature review was completed. READ MORE

5. 19. Podcasting as a Digital Content Marketing Tool within B2B : A qualitative case study exploring why and how Swedish B2B companies use podcasts as a marketing tool

   University essay from Linköpings universitet/Företagsekonomi

   Author : Arvid Lögdberg; Oscar Wahlqvist; [2020]
   Keywords : Podcast marketing; marketing communication; content marketing; business to business marketing;

   Abstract : Purpose The purpose of this thesis is to explore why and how B2B-companies use podcasts as a marketing tool and evaluate how it canfunction together with other marketing strategies. Problematization Digital content marketing is an increasingly popular marketingstrategy within B2B. READ MORE

6. 20. Social media acceptance in B2B marketing : A study exploring the reasons behind the difference in social media usage between B2B and B2C markets

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Sofie Johansson; Johanna Eck; [2020]
   Keywords : B2B; Business-to-business; Marketing; Social Media; Technology Acceptance Model; TAM;

   Abstract : Social media is a fast growing platform when it comes to marketing. It is, however, used to a greater extent by business-to-consumer (B2C) companies than by business-to-business (B2B) companies. Because of this there has been considerably less research done concerning marketing on social media for B2B, compared to B2C. READ MORE