Essays about: "COO"

Showing result 26 - 30 of 57 essays containing the word COO.

1. 26. The Country of Ownership Paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nora Varga; Fengge Zhao; [2016]
   Keywords : Premium Brand; Country of Brand; Country of Ownership; Country of Origin; Automobiles; Developing Countries; Brand Image; Consumer Perception; Business and Economics;

   Abstract : Purpose: The purpose of the thesis is to explore how the ownership transfer from a developed country to a developing country influences consumers’ perception of the brand. Design/methodology/approach: After the extensive review of the literature about the concept of country of origin and brand image, three premium automobile brand acquisition cases (Jaguar, Land Rover and Volvo) were investigated. READ MORE

3. 27. Sales forecasting management

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : ZYGIMANTAS SESKAUSKIS; ROKAS NARKEVICIUS; [2016]
   Keywords : Sales forecasting; accuracy measurement; new product forecasting; time series; qualitative approach;

   Abstract : The purpose of this research is to investigate current company business process from sales forecasting perspective and provide potential improvements of how to deal with unstable market demand and increase overall precision of forecasting. The problem which company face is an unstable market demand and not enough precision in sales forecasting process. READ MORE

4. 28. Advancing the COO Construct From an Affective Dimension : The Application of Projective Technique

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Anthon Andersson; Robin Guntell; [2015]
   Keywords : country of origin; brand origin recognition accuracy; country-specific associations; collage technique; ad copy technique; projective technique;

   Abstract : Master thesis, Master's degree program Marketing, Economic School Linnaeus University, Växjö Sweden, Spring semester 2015. Author: Andersson Anthon, Guntell Robin Tutor: Soniya Billore Examiner: Anders Pehrsson Title: Advancing the COO Construct From an Affective Dimension: The Application of Projective Technique Purpose: The purpose in this article is to break from traditional research and its accompanying cognitive research methods in order to advance the COO field from a more accurate perspective that also involves an affective dimension as well. READ MORE

5. 29. From Sweden with love : A study of the Swedish country image and its influence on Swedish companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : My Nyberg; Maria Orrstenius; Amanda Wallin; [2015]
   Keywords : Sweden; Swedishness; International markets; Country image; Country of origin; COO-effect; COO-strategies; Brand; Brand identity; Promotion; Standardization; Adaptation;

   Abstract : The purpose of this thesis is to explore the influence of the Swedish country image on the standardization or adaptation of promotion of a brand in an international context and provide deeper insights and understandings concerning this subject. Therefore, in order to achieve the purpose of the thesis, the following research question will be investigated and answered: How does the Swedish country image influence Swedish companies to whether standardize or adapt the promotion of their brand in international markets?   The theoretical framework comprises theories and findings from previous research related to country image, country of origin, brand and promotion and the chapter conclude in a conceptual framework. READ MORE

6. 30. Evaluation of a centralized architectural concept for the ECU communication, in a distributed real-time embedded system environment

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Ioannis Tzioumakas; [2015]
   Keywords : ;

   Abstract : A modern Scania vehicle has a large number of Electronic Control Units (ECUs) that communicates via CAN in a distributed real time embedded system environment. The magnitude, complexity and modular nature of the system produce a challenge to design and optimize. READ MORE