Essays about: "COO"

Showing result 36 - 40 of 57 essays containing the word COO.

  1. 36. : Design rather than mass-production – analyzing the competitiveness of clothing-manufacturing in Rwanda

    University essay from Högskolan i Borås/Institutionen Textilhögskolan

    Author : AMANDA DAHLLÖF; JULIA SVANSBO; [2014]
    Keywords : Competitiveness; Textile industry; Diamond model; Corporate Social Responsibility; Country of origin; Brand equity; Rwanda;

    Abstract : The purpose of this study is to map out and analyse the competitiveness of the clothing-manufacturing sector in Rwanda on a local, regional and international level. The research was carried out as a case study of the Rwandan clothing-manufacturing sector through a two-months field study in Rwanda. READ MORE

  3. 37. Made in China - Swedish Consumers’ Perception of China as a Country of Origin

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Terese Andreasson; Sarah Muller; [2013-07-16]
    Keywords : China; COO; CI; Swedish; consumer; attitude; brand; product;

    Abstract : Since China’s economy has grown rapidly after the fall of Communism, attention has been brought to the topic of China as country of origin and its country image in the global market. In order to determine how this affects the Swedish costumers’ purchase decision, a quantitative survey was conducted among 30 participants, whose answers were divided based on age, gender and educational level. READ MORE

  4. 38. Simple, Minimalistic & Unique -How to Market Swedish Fashion Abroad

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Tobias Sernhede; Randa Omran; [2013-02-20]
    Keywords : Swedish fashion; International Marketing; Country Image; Nation Brand; COO; Product country match;

    Abstract : .... READ MORE

  5. 39. Do executives get appropriate compensation? : Evidence from intellectual capital perspective

    University essay from Umeå universitet/Företagsekonomi

    Author : Yamin Xie; [2013]
    Keywords : Executive compensation; intellectual capital; pay-contribution; free-rider problem;

    Abstract : This paper presents an empirical analysis of top executive compensation from intellectual capital perspective using data from US listed companies and aims to examine whether executives get appropriate compensation. I propose a pay-contribution compensation scheme and extend previous research on agency theory, by exploring how executive compensation contract design may be based on the firm’s intellectual capital (IC). READ MORE

  6. 40. “The role of country of origin and psychic distance on Swedish consumers´ perception of the quality of American, German and Japanese automobiles”

    University essay from Institutionen för marknadsföring (MF)

    Author : Fakhreddin Fakhrai Rad; Onur Izmir; [2013]
    Keywords : Country of origin; psychic distance; quality perception; physical quality; service quality; German; American and Japanese automobiles.;

    Abstract : In this study, we intended to analyze the quality perception of Swedish consumers on American, German and Japanese automobiles, and the impact of psychic distance and country of origin concepts by addressing questions below: What is the national consumer perception towards German, Japanese and American automobile quality in Sweden? How do country of origin and psychic distance concepts determine consumer quality perception?To be able to answer questions above, we conducted qualitative and deductive approaches by means of focus group, and interview methods. The focus group consists of 6 members and 6 personal interviews were carried out in addition. READ MORE