Essays about: "COO"

Showing result 31 - 35 of 57 essays containing the word COO.

  1. 31. Country of origin : Does it really matter in the current globalization?

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Fredrik Cöster; Vidar Hwang; Johan Svensson; [2015]
    Keywords : Country of origin; COO; Product evaluation; Purchase intention; Product involvement; Online shopping; Fashion clothing;

    Abstract : COO is a construct that refers to the country which a consumer associates a certain product or brand as being its source, regardless of where the product is actually produced. Scholars like Magnusson et al. (2011) argue that COO is a salient cue in consumers’ product evaluation and purchase intention. READ MORE

  3. 32. The slogan as part of the corporate visual identity (CVI) of multinational firms : Associations between industry, market and country of brand in terms of the slogan usage and adjustments in foreign markets

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lukas Eberle; Annika Reh; [2014]
    Keywords : Slogan; Corporate visual identity; branding; market entry; brand strategies; COO; BO;

    Abstract : Purpose: This paper aims to examine the association between two market environment factors (industry and nature of market) during the usage of the slogan as part of the corporate visual identity (CVI) of a multinational firm in the domestic market and adjustments of the slogan when firms enter a foreign market. Moreover, this thesis tries to broaden the knowledge about the slogan as an extrinsic brand of origin (BO) cue (in terms of the language). READ MORE

  4. 33. Comparison and implementation of IPS

    University essay from Linköpings universitet/Fysik och elektroteknik; Linköpings universitet/Tekniska högskolan

    Author : Dan Helgesson; Emelie Nilsson; [2014]
    Keywords : ZBeacon; AOA; BLE; COO; GPS; IPS; LOS; PAN; RFID; RSSI; RTLS; TDOA; TOA; WLAN; Dead reckoning; Fingerprinting; Trilateration; Triangulation; ZigBee; GNSS; RADAR; Bluetooth; Accelerometer; MATLAB;

    Abstract : Innomhuspositioneringssystem kan med fördel användas i många olika tillämpningar, allt från sjukhus till shoppingcenter. Denna rapport behandlar olika tekniker och lösningar för att designa ett positioneringssystem. Rapporten tar även upp i detalj hur ett system kan konstrueras av ZigBee kombinerat med dödräkning. . READ MORE

  5. 34. The COO Effect in the International Brand Positioning : A Qualitative Study of Chinese Companies

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Halissa Odebrecht da Silva; Barbara Kobuszewski Volles; [2014]
    Keywords : brand positioning; COO country-of-origin ; Chinese companies; international brand positioning.;

    Abstract : Chinese companies have been an important issue in the world economy development, since China belongs to the group of emerging countries that had been gaining prominence in the last years. To gain market, ranges of companies are going abroad, aiming to develop their brands internationally. READ MORE

  6. 35. What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

    University essay from Umeå universitet/Företagsekonomi

    Author : Ulrika Logardt; [2014]
    Keywords : COO-effects; coo; effect; effects; country-of-origin; import; purchaser; purchase; Sweden; ethnocentrism; CETSCALE; low-involvement; low-involvement products; low; involvement; natural stones; stone; swedish; case study; COO-effekter; coo; effekt; effekter; ursprungsland; tillverkningsland; import; inköpare; inköp; Sverige; etnocentrism; CETSCALE; natursten; sten; svensk; fallstudie;

    Abstract : The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. READ MORE