Essays about: "CSR experience"

Showing result 1 - 5 of 46 essays containing the words CSR experience.

  1. 1. Part of the Problem or Solution? : The Drivers and Barriers from CSR to CSR 2.0 in Companies Operating in Sweden

    University essay from Jönköping University

    Author : Hanna Bexell; Sina Barmoro; [2023]
    Keywords : CSR; CSR 2.0; Future CSR; Drivers and Barriers;

    Abstract : At present, humanity faces one of its most pressing and daunting challenges: climate change. For this reason, sustainable development is a topic more urgent now than ever. CSR 2.0 is a model introduced to tackle the limitations of traditional CSR practices that have been shown to be ineffective over time. READ MORE

  3. 2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  4. 3. Swedish MNEs’ risk, void, and distance management : A thematic content analysis of three MNEs’ 2007 to 2021 annual and CSR reports.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : André Andersson; Styrbjörn Steiner; Viktor Svenningsson; [2022]
    Keywords : Swedish MNE; risk; void; uncertainty; post entry;

    Abstract : In this study, we have identified a gap in the existing literature regarding post-entry management of infrastructural and institutional voids, risks, and distances related to establishing foreign operations in uncertain markets. It is in existing literature well-established how firms internationalize their operations, what entry modes they use, and what the drivers for internationalizing one's operations are. READ MORE

  5. 4. Inclusive marketing : A study of Swedish female consumers’ perceptions of inclusive advertisements in the fashion industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Cornelia Wiklund; [2022]
    Keywords : Inclusive marketing; Advertising; Brand attitudes; Diversity; Swedish consumers; Fashion industry;

    Abstract : In the last decades we have seen an increase of inclusive marketing, partly because of an increase of consumer awareness and expectations. But it can be hard to succeed with inclusive marketing, and previous research shows that many companies have been accused of CSR- washing, forced diversity, etc. READ MORE

  6. 5. Embracing Transformative Technology to End Worker Exploitation : How Individual Resistance to Change Management Can Explain the Limited Adoption of Worker Monitoring Tools in Multinational Organizations.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Alek Kahn; Yiping Jiang; Måns Nilsson; [2021]
    Keywords : forced labor; technology; social sustainability; CSR; monitoring tools; digital monitoring; resistance to change; technology change;

    Abstract : Background: The unethical treatment of factory workers is widespread, especially in developing countries. There is no international legal body with the jurisdiction to uphold universal labor rights. Hence, the responsibility to ensure worker well-being falls upon the multinational organizations that operate the supply chain. READ MORE