Essays about: "Chinese E-commerce companies"

Showing result 1 - 5 of 16 essays containing the words Chinese E-commerce companies.

  1. 1. Lower Barriers and Higher Social Status? — Chinese Women Working in E-commerce

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Yuxin Li; [2022]
    Keywords : gender inequality; e-commerce; Internet companies; inequality regimes; barriers; social status; Confucian culture; China; Business and Economics; Social Sciences; Cultural Sciences;

    Abstract : With the recent development of Internet technology, the e-commerce industry is booming. However, under this rapid development, various inequality issues are hidden. Inspired by Goldin's (2002) study on declining gender significance, this paper focuses on the gender inequalities faced by female employees in the e-commerce industry in China. READ MORE

  3. 2. Antecedents of Chinese millennial consumers' purchase intentions via following influencers' recommendations: the sports goods industry

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Xiangru Meng; Yue Xiao; [2020]
    Keywords : Influencer marketing; Chinese millennials; TTI model; purchase intention; sports industry;

    Abstract : Background In recent years, with the rapid development of e-commerce in China, various online media and digital social platforms have attracted more users, and online marketing has gradually replaced traditional marketing strategies. The increasing frequency of online shopping by Chinese consumers, especially millennials, presents a huge opportunity for influencer marketing. READ MORE

  4. 3. Big Data and AI in Customer Support : A study of Big Data and AI in customer service with a focus on value-creating factors from the employee perspective

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Aida Licina; [2020]
    Keywords : Big Data; Big Data Analytics; Big Data Value; Customer Service; Value Creation; Artificial Intelligence; Customer relationship management; Competitive advantage Acknowledgements;

    Abstract : The advance of the Internet has resulted in an immensely interconnected world, which produces a tremendous amount of data. It has come to change our daily lives and behaviours tremendously. The trend is especially seen in the field of e-commerce where the customers have started to require more and more from the product and service providers. READ MORE

  5. 4. The Implication of E-commerce and Its Impact on the Brand Identity of Bright Dairy : A Bright Dairy Case Study

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Huiming Liang; Xinyi Zhang; Xiaomeng Gao; [2020]
    Keywords : E-commerce; Dairy Industry; Brand Identity; Chinese Dairy; Bright Dairy;

    Abstract : Background: The business scenario has been changed at a rapid pace as the “information communication technology” has changed the course of business. It is observed that “information communication technology” develops new opportunities for the business. READ MORE

  6. 5. Analysis of Chinese millennial consumers' preference for online advertising channel in China

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Liwen Zhang; Jinjing Song; Xinyu Li; [2020]
    Keywords : Online advertising channel; preference; preference difference; Chinese millennial; Taobao user;

    Abstract : An increasing number of foreign companies want to enter the Chinese market. Online advertising is one of the indispensable means of the company's operation and marketing, and foreign companies poorly understood the online advertising channels in China. READ MORE