Essays about: "Communication Consultants"

Showing result 1 - 5 of 74 essays containing the words Communication Consultants.

1. 1. Analysis of critical success factors for cloud ERP implementation in large companies – a comparison between consultants’ and client-side project managers’ perceptions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Yvonne Amann; [2023]
   Keywords : nterprise resource planning; cloud-based ERP; Critical Success Factors; Challenges; Consultants; Client-side project manager; large companies;

   Abstract : Background: ERP systems constitute the technological ‘backbone’ for organisations since all business process are mapped within the system. In the recent years, there is a transition to cloud-based ERP systems that large companies consider following. READ MORE

3. 2. Aligning Business Intelligence initiatives with business strategies : Identifying alignment challenges and mitigators in SMEs

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Anton Börjesson; [2023]
   Keywords : Business intelligence; SMEs; IT and business alignment; IT alignment challenges; Business Intelligence; SMF; IT och affärsanpassning; Utmaningar med IT-anpassning;

   Abstract : Purpose: The purpose of this study is to enrich the literature, by increasing the understanding of how business intelligence (BI) initiatives can be aligned with the business strategy in small and medium enterprises (SMEs). Thus, prior research is insufficient in terms of BI and IT alignment research in SMEs. READ MORE

4. 3. Culture and Transnationalism: Exploring the Effects of Perceived Cultural Difference on Business Operations Between Dutch and Japanese Professionals

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Olivier Duineveld; [2023]
   Keywords : Transnationalism; cultural challenges; othering; sensemaking; schemata; identity; Japan; The Netherlands; Business and Management; Social Sciences;

   Abstract : The trend towards greater globalisation brings the matter of cultural identity to the foreground. Transnational corporations or business networks are culturally diverse places where cultural othering – simply put, the assumption that someone is fundamentally different from you based on the cultural identity projected on- or associated with them – can significantly impact operations across the hierarchy. READ MORE

5. 4. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

6. 5. Defining Success: The PR Measurement Maze

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ellen Thorell; Clara Bergström; [2023]
   Keywords : Public Relations; Measurement; Evaluation; Communication Logic; Agency-Client Relationship; Legitimacy; Social Sciences;

   Abstract : This study addresses how a lack of shared understanding of how PR contributes to organisational success creates a challenge in demonstrating the value of PR activities. The challenge lies in legitimising PR work, as its value is often viewed as difficult to measure and evaluate. READ MORE